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I am a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I’m excited to create engaging content, strengthen brand presence, and help organizations reach their goals through innovative ideas, research, and data analysis. I thrive in collaborative teams and use leadership and project management to elevate brands. I’m also committed to integrating accessibility, DEI, and intersectional approaches to drive lasting social change and make my work as accessible as possible.…I am a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I’m excited to create engaging content, strengthen brand presence, and help organizations reach their goals through innovative ideas, research, and data analysis. I thrive in collaborative teams and use leadership and project management to elevate brands. I’m also committed to integrating accessibility, DEI, and intersectional approaches to drive lasting social change and make my work as accessible as possible.

Isabella McKenzie

Copywriter, Content Creator, Marketing Consultant, +7

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I am a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I’m excited to create engaging content, strengthen brand presence, and help organizations reach their goals through innovative ideas, research, and data analysis. I thrive in collaborative teams and use leadership and project management to elevate brands. I’m also committed to integrating accessibility, DEI, and intersectional approaches to drive lasting social change and make my work as accessible as possible.…I am a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I’m excited to create engaging content, strengthen brand presence, and help organizations reach their goals through innovative ideas, research, and data analysis. I thrive in collaborative teams and use leadership and project management to elevate brands. I’m also committed to integrating accessibility, DEI, and intersectional approaches to drive lasting social change and make my work as accessible as possible.

Available to hire

I am a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I’m excited to create engaging content, strengthen brand presence, and help organizations reach their goals through innovative ideas, research, and data analysis.

I thrive in collaborative teams and use leadership and project management to elevate brands. I’m also committed to integrating accessibility, DEI, and intersectional approaches to drive lasting social change and make my work as accessible as possible.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Marketing Specialist (Digital Arts Communications) at Freelance

August 1, 2025 - Present

Managed website content updates, UX improvements, and mobile optimization, increasing web traffic by 80%. Supported client acquisition and customer satisfaction, increasing client acquisition by 50% and repeat clients by 75%.

Freelance Marketing Specialist & Designer at Ion Graphics

August 1, 2025 - Present

Rebranded, managed, and optimized the Ion Graphics WordPress website for mobile, increasing website traffic by 80%. Led client acquisition and delivered design concepts, brand identity work, and digital marketing strategies for multiple clients.

Brand Ambassador at XMC Inc.

June 1, 2025 - Present

Engaged with thousands of consumers, delivering key messaging and increasing brand awareness for notable campaigns and products, including SiriusXM, Puma, OLG, and Nike.

Staff Writer at Imprint Publications

May 1, 2024 - December 31, 2024

Investigated and wrote timely features and hard news stories on politics, including coverage of the Pro-Palestine encampment, affordable housing, student wellness, food scarcity, period poverty, and related events; contributed to a 27% increase in Imprint website traffic.

Arts Student Experience Associate at University of Waterloo, Arts Undergraduate Office — Arts Student Experience

September 1, 2023 - December 31, 2023

Directed events for Arts Undergraduates and increased event attendance by 35% through budget management, vendor coordination, external partnerships, marketing, print materials, volunteer staffing, feedback collection, and event reporting with actionable event strategies. Designed promotional merchandise with Illustrator and Photoshop, boosting brand awareness and UW pride.

Arts Student Experience Associate at University of Waterloo, Arts Undergraduate Office

September 1, 2023 - December 31, 2023

Directed events for Arts undergraduates; increased event attendance by 35% by managing budgets, vendors, marketing, print materials, and volunteer staff. Prepared analytic reports based on consumer feedback with data-backed suggestions on event strategies. Designed promotional merchandise using Illustrator and Photoshop to boost brand awareness.

Communications Coordinator at Waterloo Undergraduate Student Association — Communications

September 1, 2022 - December 31, 2024

Managed multi-platform digital marketing campaigns to promote campus events, services, and advocacy initiatives, increasing Instagram followers by 78%, reels by 200%, website traffic by 100%, and event ticket sales by 150%. Developed bi-weekly trend and analytical reporting, marketing strategies, and SEO strategies supported by trend research, KPIs, audience analysis, and survey feedback with actionable recommendations. Hired and managed a 16-person media team producing numerous top-performing videos with 12k+ views each.

Communications Coordinator at Arts Undergraduate Association, University of Waterloo

September 1, 2022 - December 31, 2024

Managed social media campaigns to promote products, events, services, and advocacy initiatives. Increased Instagram followers by 78%, reviews by 200%, website traffic by 100%, and ticket sales by 150%. Developed monthly analytics, the annual marketing strategy, and weekly survey feedback campaigns. Hired and managed a 16-person media team that produced top-performing videos with 12k+ views each. Launched a new community outreach initiative with local small businesses, increasing partnerships and engagement.

Marketing Operations Assistant at Fun Time Print

January 1, 2022 - April 30, 2022

Increased B2B sales by 45% and lead generation by 250% using video ads, SEO strategies, and email marketing campaigns. Implemented scheduling software (Later), boosting followers by 25%, engagement by 43%, and profile visits by 104%.

Operations Assistant at Fun Time Print

January 1, 2022 - April 30, 2022

Increased B2B sales by 45% and lead generation by 250% through video ads, SEO strategies, and email marketing campaigns.

Digital Marketing & Customer Success Specialist at Infostru(u)c(t)ure Technology Inc.

January 1, 2021 - April 30, 2021

Managed company social media content, video tutorials, demos, and presentations, increasing B2B sales by 50%.

Customer Success Specialist at Instructure Technology Inc.

January 1, 2021 - April 30, 2021

Managed company social media content, video tutorials, demos, and presentations; increased B2B software sales by 50%. Used data-driven insights to optimize marketing campaigns, contributing to notable growth in overall sales.