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I am Isabella McKenzie, a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I am eager to create engaging content, enhance your brand’s presence, and expand your organization’s goals with innovative ideas, research, and data analysis. As a motivated collaborator who thrives in teams, I bring leadership and project-management skills to elevate and promote your brand. I am deeply committed to accessibility, DEI, and intersectional approaches to help drive lasting social change and make my work as accessible as possible.…I am Isabella McKenzie, a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I am eager to create engaging content, enhance your brand’s presence, and expand your organization’s goals with innovative ideas, research, and data analysis. As a motivated collaborator who thrives in teams, I bring leadership and project-management skills to elevate and promote your brand. I am deeply committed to accessibility, DEI, and intersectional approaches to help drive lasting social change and make my work as accessible as possible.

Isabella McKenzie

Copywriter, Content Creator, Marketing Consultant, +5

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I am Isabella McKenzie, a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I am eager to create engaging content, enhance your brand’s presence, and expand your organization’s goals with innovative ideas, research, and data analysis. As a motivated collaborator who thrives in teams, I bring leadership and project-management skills to elevate and promote your brand. I am deeply committed to accessibility, DEI, and intersectional approaches to help drive lasting social change and make my work as accessible as possible.…I am Isabella McKenzie, a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I am eager to create engaging content, enhance your brand’s presence, and expand your organization’s goals with innovative ideas, research, and data analysis. As a motivated collaborator who thrives in teams, I bring leadership and project-management skills to elevate and promote your brand. I am deeply committed to accessibility, DEI, and intersectional approaches to help drive lasting social change and make my work as accessible as possible.

Available to hire

I am Isabella McKenzie, a creative storyteller and digital strategist with five years of experience in marketing, copywriting, and content creation. I am eager to create engaging content, enhance your brand’s presence, and expand your organization’s goals with innovative ideas, research, and data analysis.

As a motivated collaborator who thrives in teams, I bring leadership and project-management skills to elevate and promote your brand. I am deeply committed to accessibility, DEI, and intersectional approaches to help drive lasting social change and make my work as accessible as possible.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Marketing Specialist & Designer at Ion Graphics

August 1, 2025 - Present

Rebranded, managed, and optimized the Ion Graphics WordPress website for mobile, increasing website traffic by 80%. Led client acquisition and delivered design concepts, brand identity work, and digital marketing strategies for multiple clients.

Brand Ambassador at XMC Inc.

June 1, 2025 - Present

Engaged with thousands of consumers, delivering key messaging and increasing brand awareness for notable campaigns and products, including SiriusXM, Puma, OLG, and Nike.

Staff Writer at Imprint Publications

May 1, 2024 - December 31, 2024

Investigated and wrote timely features and hard news stories on politics, including coverage of the Pro-Palestine encampment, affordable housing, student wellness, food scarcity, period poverty, and related events; contributed to a 27% increase in Imprint website traffic.

Communications Coordinator at Arts Undergraduate Association, University of Waterloo

September 1, 2022 - December 31, 2024

Managed social media campaigns to promote products, events, services, and advocacy initiatives. Increased Instagram followers by 78%, reviews by 200%, website traffic by 100%, and ticket sales by 150%. Developed monthly analytics, the annual marketing strategy, and weekly survey feedback campaigns. Hired and managed a 16-person media team that produced top-performing videos with 12k+ views each. Launched a new community outreach initiative with local small businesses, increasing partnerships and engagement.

Customer Success Specialist at Instructure Technology Inc.

January 1, 2021 - April 30, 2021

Managed company social media content, video tutorials, demos, and presentations; increased B2B software sales by 50%. Used data-driven insights to optimize marketing campaigns, contributing to notable growth in overall sales.

Operations Assistant at Fun Time Print

January 1, 2022 - April 30, 2022

Increased B2B sales by 45% and lead generation by 250% through video ads, SEO strategies, and email marketing campaigns.

Arts Student Experience Associate at University of Waterloo, Arts Undergraduate Office

September 1, 2023 - December 31, 2023

Directed events for Arts undergraduates; increased event attendance by 35% by managing budgets, vendors, marketing, print materials, and volunteer staff. Prepared analytic reports based on consumer feedback with data-backed suggestions on event strategies. Designed promotional merchandise using Illustrator and Photoshop to boost brand awareness.