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Hi, I am Josie Cutrara, a graphic designer and artist with a foundation in fine art and design. I blend painting, illustration, and typography to craft print, digital, and experiential visuals, translating client objectives into cohesive visual systems across branding, wayfinding, and environmental graphics. I earned my BFA at the University of Wisconsin-Madison and currently specialize in experiential design for exhibitions and brand campaigns, collaborating with multidisciplinary teams across industries to deliver thoughtful, production-ready work.…Hi, I am Josie Cutrara, a graphic designer and artist with a foundation in fine art and design. I blend painting, illustration, and typography to craft print, digital, and experiential visuals, translating client objectives into cohesive visual systems across branding, wayfinding, and environmental graphics. I earned my BFA at the University of Wisconsin-Madison and currently specialize in experiential design for exhibitions and brand campaigns, collaborating with multidisciplinary teams across industries to deliver thoughtful, production-ready work.

Josie Cutrara

Graphic Designer, Illustrator, Artist, +2

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Hi, I am Josie Cutrara, a graphic designer and artist with a foundation in fine art and design. I blend painting, illustration, and typography to craft print, digital, and experiential visuals, translating client objectives into cohesive visual systems across branding, wayfinding, and environmental graphics. I earned my BFA at the University of Wisconsin-Madison and currently specialize in experiential design for exhibitions and brand campaigns, collaborating with multidisciplinary teams across industries to deliver thoughtful, production-ready work.…Hi, I am Josie Cutrara, a graphic designer and artist with a foundation in fine art and design. I blend painting, illustration, and typography to craft print, digital, and experiential visuals, translating client objectives into cohesive visual systems across branding, wayfinding, and environmental graphics. I earned my BFA at the University of Wisconsin-Madison and currently specialize in experiential design for exhibitions and brand campaigns, collaborating with multidisciplinary teams across industries to deliver thoughtful, production-ready work.

Available to hire

Hi, I am Josie Cutrara, a graphic designer and artist with a foundation in fine art and design. I blend painting, illustration, and typography to craft print, digital, and experiential visuals, translating client objectives into cohesive visual systems across branding, wayfinding, and environmental graphics.

I earned my BFA at the University of Wisconsin-Madison and currently specialize in experiential design for exhibitions and brand campaigns, collaborating with multidisciplinary teams across industries to deliver thoughtful, production-ready work.

Skills

Adobe Illustrator

Adobe Photoshop

Logo

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Logo

Intermediate

Work Experience

2D Design Lead / Graphic Designer at Spiro | Creative Agency

January 1, 2022 - Present

Led concepting and graphic design for Sanofi across 70+ conferences annually, delivering brand-aligned assets for global experiential programs. Oversaw production workflows from design through final output within a regulated pharmaceutical environment, ensuring accuracy, quality, and on-time delivery. Designed and implemented wayfinding and environmental graphics to support clear navigation and cohesive brand presence across multi-level event spaces. Developed guest journey mechanics and interactive activations, creating cohesive brand storytelling across venues. Additionally, led strategy and execution for Zoetis conferences, translating the Champions of Care campaign into immersive, guest-centered experiences and ensuring visual continuity across venues and touchpoints.

Brand Design Lead at Caddy Splash

January 1, 2020 - January 1, 2025

Led the creation and evolution of the Caddy Splash brand from inception to present, developing the core logo and visual identity system. Ensured consistent, scalable brand application across physical and digital touchpoints as the company grew. Assisted in the design and development of the Caddy Splash Golf Brush Pro, contributing to product aesthetics and brand alignment.

Panel & Logo Designer at Maman Corp

January 1, 2026 - Present

Concepted and designed a 48’ sound panel display for St. Ann's STEAM Lab, integrating functional acoustics with engaging educational design.

Wedding Invite Design at Wedding Invite Design

January 1, 2026 - Present

Designed custom, illustration-driven wedding stationery through collaborative client interviews, translating personal stories into meaningful visual narratives. Developed a cohesive design language beginning with the invitation and extending across all event materials, ensuring consistency, craftsmanship, and print-ready execution.

Muralist at Conrad's Grille

January 1, 2020 - January 1, 2020

Designed and executed a 28’ × 26’ interior mural for Conrad's Grille, visually capturing the spirit and shared experiences of UW–Madison college life through site-specific illustration.

Freelance Designer at Freelance Art & Design

January 1, 2020 - Present

Assisted with the preparation, installation, and presentation of the traveling exhibition Evolving Graphic Design; supported artwork handling, layout coordination, and exhibition logistics. Created a VR version of the gallery space to expand accessibility and documentation.