Hi, I'm Abhishek Nagpal, a marketing and account management professional with 3+ years of experience supporting multi-channel digital campaigns and client accounts across global and local markets. I have a strong background in social media strategy, influencer marketing, paid media, and performance reporting, with a data-driven approach to campaign optimization and ROI improvement. I excel at cross-functional collaboration and budget tracking, delivering measurable results for brands and agency clients. From content and creative development to ecommerce activations and analytics, I thrive on turning insights into action and building lasting partnerships with clients and teams.

Hi, I'm Abhishek Nagpal, a marketing and account management professional with 3+ years of experience supporting multi-channel digital campaigns and client accounts across global and local markets. I have a strong background in social media strategy, influencer marketing, paid media, and performance reporting, with a data-driven approach to campaign optimization and ROI improvement. I excel at cross-functional collaboration and budget tracking, delivering measurable results for brands and agency clients. From content and creative development to ecommerce activations and analytics, I thrive on turning insights into action and building lasting partnerships with clients and teams.

Available to hire

Hi, I’m Abhishek Nagpal, a marketing and account management professional with 3+ years of experience supporting multi-channel digital campaigns and client accounts across global and local markets. I have a strong background in social media strategy, influencer marketing, paid media, and performance reporting, with a data-driven approach to campaign optimization and ROI improvement. I excel at cross-functional collaboration and budget tracking, delivering measurable results for brands and agency clients.

From content and creative development to ecommerce activations and analytics, I thrive on turning insights into action and building lasting partnerships with clients and teams.

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Work Experience

Digital Marketing Intern at Caiden Media
September 1, 2024 - November 1, 2024
Planned and executed social media campaigns using Trello, supporting Meta and Google Ads initiatives that increased engagement and lead volume by 10%. Collaborated with creative teams to develop multi-client digital assets using Canva, ensuring brand and platform alignment. Optimized and published webpages using WordPress, improving content presentation and usability. Supported email marketing campaigns, assisting with reporting, performance analysis, and optimization recommendations.
Assistant Social Media Manager at Bajo Foods Pvt. Ltd.
March 1, 2022 - December 1, 2023
Executed multi-brand digital campaigns, including celebrity influencer collaborations and paid Meta ads, achieving ROAS of 4:1. Scaled Instagram presence to 60,000+ followers through a mix of organic content and paid growth strategies. Represented three in-house brands at Franchise India Expo 2023, supporting the closure of multiple franchise deals. Delivered Shopify email marketing campaigns with an average 3% conversion rate. Monitored campaign performance and budget utilization using Google Analytics, flagging variances and optimization opportunities. Partnered with sales, design, and creative teams to produce sales decks, flyers, in-store signage, and packaging, including materials used for Shark Tank India 2023 brand pitching.
Senior Account Associate at Blockwiz Solutions
April 1, 2021 - March 1, 2022
Supported 10-15 global digital media campaigns, managing campaign briefs, contracts, timelines, and deliverables across multiple client accounts. Coordinated with internal teams and external vendors to resolve campaign execution and invoicing issues, improving turnaround efficiency. Assisted in trafficking and QA of 100+ digital assets across paid media platforms, maintaining 99%+ accuracy and compliance with platform specifications. Monitored campaign pacing and performance, tracking CTR, CPM, CPA, and budget utilization, and flagging 5-10% variances for corrective action.

Education

Post Graduate Certificate in Digital and Content Marketing at York University, Toronto
January 1, 2025 - September 1, 2025
Post Graduate Certificate in Marketing Management at Humber College, Toronto
January 1, 2024 - December 1, 2024
Bachelor’s in Hospitality Management at Indraprastha University
July 1, 2016 - August 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet