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Digital Marketing & Lead Generation Specialist with experience in SEO, social media marketing, and sales-driven strategies. Skilled in building targeted campaigns, generating high-quality leads, and optimizing conversion funnels. Passionate about helping businesses grow through data-driven marketing and innovative solutions…

Muhammad Hassan

Digital Marketer, Content Creator, Social Media Manager, +1

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Digital Marketing & Lead Generation Specialist with experience in SEO, social media marketing, and sales-driven strategies. Skilled in building targeted campaigns, generating high-quality leads, and optimizing conversion funnels. Passionate about helping businesses grow through data-driven marketing and innovative solutions…

Available to hire

Digital Marketing & Lead Generation Specialist with experience in SEO, social media marketing, and sales-driven strategies. Skilled in building targeted campaigns, generating high-quality leads, and optimizing conversion funnels. Passionate about helping businesses grow through data-driven marketing and innovative solutions

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Urdu

Fluent

Panjabi, Punjabi

Fluent

Work Experience

Lead Generation Manager at Marifah Org

July 1, 2023 - September 1, 2024

Experienced Lead Generation Manager with a strong background in B2B and B2C sales pipelines. Managed a team of 20 lead generation specialists, overseeing campaign strategy, outreach workflows, and CRM optimization. Expert in LinkedIn Outreach and lead nurturing. Proficient in HubSpot CRM for lead tracking and automation. Skilled with B2B tools: Apollo.io, Reply.io, Saleshandy, ContactOut. Experience in cold emailing, prospect research, and data enrichment. Focused on generating qualified leads and supporting sales pipeline growth.

Lead Generation and Email Marketing Instructor at Jics Institute

July 1, 2023 - September 1, 2024

As a Lead Generation and Email Marketing Instructor at Jics Institute, responsible for training students and professionals on modern digital outbound strategies. Focus on practical, tool-based learning that equips learners with real-world B2B lead generation and email marketing skills. Deliver in-depth lectures and hands-on sessions on lead generation and email marketing. Conduct live demos and assignments to ensure practical understanding. Mentor students on best practices for cold emailing, prospecting, and campaign tracking. Stay updated with the latest trends and tools in digital marketing to update course content regularly.

Social Media & Online Booking Coordinator at Marifah Inn

May 1, 2023 - December 1, 2024

As the Social Media & Online Bookings Coordinator at Marifah Inn, manage brand's digital presence and drive occupancy through strategic content and platform management. Manage and optimize social media channels (Instagram, Facebook, etc.) to build brand presence and engage potential guests. Handle online bookings via platforms like Airbnb, Booking.com, and direct reservation systems. Monitor and respond to guest inquiries and reviews to maintain a strong online reputation. Create and schedule engaging content to promote availability, special offers, and seasonal campaigns. Coordinate with the operations team to ensure accurate listing details and real-time availability. Analyze performance data to focus on increasing occupancy rates and conversions.

Digital Marketing & Sales Manager at Vairt Inc

February 1, 2023 - Present

As the Digital Marketing & Sales Manager at Vairt, lead the execution of targeted online campaigns and manage the entire sales pipeline, from lead generation to conversion. Act as a bridge between marketing and sales teams to ensure consistent performance, data-driven decision-making, and business growth. Manage and maintain the complete traffic record of leads and sales using tools like HubSpot and Google Sheets. Coordinate daily operations and collaboration between the sales and marketing teams. Oversee email marketing automation, landing pages, retargeting strategies, and campaign performance. Use tools like Apollo.io, LinkedIn Sales Navigator, and HubSpot for B2B lead generation and outreach. Schedule and coordinate client meetings, follow-ups, and product demos via Google Calendar and Zoom. Generate reports on sales performance, lead quality, and campaign ROI to guide team strategies. Conduct market research and competitor analysis to improve targeting and positioning. Engage with