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I am a results-driven digital marketer with 5+ years of experience building brand presence, generating leads, and maximizing ROI across B2B and B2C markets. I specialize in SEO, paid advertising, social media, and content creation (posts, reels, videos, carousels). I leverage Google Ads, Meta Ads, GA4, HubSpot, and AI tools to optimize campaigns and improve conversions. I enjoy data-driven decision making, A/B testing, and collaborating with cross-functional teams to achieve business goals. In my next role, I’m excited to continue delivering measurable outcomes while mentoring others and refining marketing strategies.…I am a results-driven digital marketer with 5+ years of experience building brand presence, generating leads, and maximizing ROI across B2B and B2C markets. I specialize in SEO, paid advertising, social media, and content creation (posts, reels, videos, carousels). I leverage Google Ads, Meta Ads, GA4, HubSpot, and AI tools to optimize campaigns and improve conversions. I enjoy data-driven decision making, A/B testing, and collaborating with cross-functional teams to achieve business goals. In my next role, I’m excited to continue delivering measurable outcomes while mentoring others and refining marketing strategies.

Hazarunnisa FNU

Digital Marketer, Marketing Analyst, Social Media Manager, +2

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I am a results-driven digital marketer with 5+ years of experience building brand presence, generating leads, and maximizing ROI across B2B and B2C markets. I specialize in SEO, paid advertising, social media, and content creation (posts, reels, videos, carousels). I leverage Google Ads, Meta Ads, GA4, HubSpot, and AI tools to optimize campaigns and improve conversions. I enjoy data-driven decision making, A/B testing, and collaborating with cross-functional teams to achieve business goals. In my next role, I’m excited to continue delivering measurable outcomes while mentoring others and refining marketing strategies.…I am a results-driven digital marketer with 5+ years of experience building brand presence, generating leads, and maximizing ROI across B2B and B2C markets. I specialize in SEO, paid advertising, social media, and content creation (posts, reels, videos, carousels). I leverage Google Ads, Meta Ads, GA4, HubSpot, and AI tools to optimize campaigns and improve conversions. I enjoy data-driven decision making, A/B testing, and collaborating with cross-functional teams to achieve business goals. In my next role, I’m excited to continue delivering measurable outcomes while mentoring others and refining marketing strategies.

Available to hire

I am a results-driven digital marketer with 5+ years of experience building brand presence, generating leads, and maximizing ROI across B2B and B2C markets. I specialize in SEO, paid advertising, social media, and content creation (posts, reels, videos, carousels). I leverage Google Ads, Meta Ads, GA4, HubSpot, and AI tools to optimize campaigns and improve conversions. I enjoy data-driven decision making, A/B testing, and collaborating with cross-functional teams to achieve business goals. In my next role, I’m excited to continue delivering measurable outcomes while mentoring others and refining marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Thrive

January 1, 2025 - Present

As a Digital Marketing Specialist, I planned and managed multi-channel campaigns (SEO, PPC, social media) for Shopify and WordPress sites, including content creation (posts, reels, carousels) and scheduling. This work boosted website traffic by 52% and generated 34% more leads. I supported Instagram Ads campaigns to improve engagement and brand presence, conducted keyword research and on-page SEO with SEMrush and Ahrefs for 30+ sites, launched and optimized Google Ads and Meta ads campaigns (ROI 4.2x), and built dashboards to monitor CTR, CPC, and conversions. I performed SEO audits to improve site speed, mobile performance, and structure (visibility up 25%, engagement 40%), collaborated with UX teams to optimize landing pages and run A/B tests (conversion rate up 17%), and managed email/drip campaigns via HubSpot and Mailchimp (open rates 42%, CTR 18%). Additionally, I implemented retargeting campaigns (GDN, Facebook Pixel) reducing cart abandonment by 22% and trained junior teammates

Digital Marketing Analyst at iProspect

July 1, 2018 - July 1, 2023

As a Digital Marketing Analyst, I managed end-to-end campaigns for banking, retail, and tech clients, combining SEO, PPC, and social media strategies with AI insights to drive leads and engagement. I conducted keyword research, competitor analysis, and backlink audits to improve SERP visibility and impressions. I managed Google Ads, Bing Ads, and Instagram Ads, optimizing bids and keywords to reduce CPC. I built performance dashboards using Google Analytics, Power BI, Tableau, and Excel to track KPIs like CTR, CPA, and CAC. I collaborated with design, tech, and analytics teams to create SEO-friendly content and improve technical SEO, reducing bounce rate and increasing dwell time. I led email/drip campaigns using Salesforce Marketing Cloud and Salesforce CRM for B2B lead nurturing and conversions, implemented tracking pixels, GTM tags, and event tracking, and contributed to blogs, case studies, and influencer campaigns while running A/B tests to improve ad performance.