Iván de Jesús López Palom0

Lead end-to-end product development cycles from discovery through delivery across multiple web products. Defined and validated value propositions through strategic sessions with stakeholders, translating business goals into actionable product requirements. Managed cross-functional collaboration between design, development, and client teams to ensure alignment on product vision and delivery timelines. Owned client relationships and managed expectations through regular strategic meetings and product demonstrations. Evaluated and prioritized project roadmaps, making data-informed trade-off decisions between scope, timeline, and resources.

Prioritized feature backlog based on user value, technical complexity, and strategic business goals. Led agile ceremonies including sprint planning, backlog grooming, and retrospectives to drive continuous improvement. Analyzed user feedback and support tickets to identify product improvements and prioritise bug fixes versus new features. Proposed and implemented technical and architectural improvements that enhanced product scalability and user experience. Delegated tasks and coordinated cross-functional teams to meet sprint goals.

Developed and implemented a strategic product framework focused on customer value proposition discovery and validation. Created comprehensive product strategies combining content, design, and technical implementation to maximize user acquisition and conversion. Collaborated with stakeholders to align product strategy with broader business objectives and market positioning.