Available to hire
I am a highly organized and adaptable professional with over 17 years experience with a strong focus on enhancing business performance through a combination of strategic thinking, creativity, and teamwork.
My expertise spans event and campaign management, digital marketing, and analytics, allowing me to develop impactful B2B and B2C campaigns. I possess creative skills in content management and direction, alongside technical proficiency in Adobe products and various marketing platforms. Passionate about the creative arts, music, interior design, and self-development, I am dedicated to driving growth and efficiency while operating effectively both independently and in team settings.
Language
English
Fluent
Work Experience
National Trade Marketing Manager at MM Electrical Merchandising
February 1, 2025 - February 1, 2026Lead strategic national and regional trade marketing plans and activations for 14 brands and 400+ electrical wholesaler stores. Collaborated with suppliers (e.g., Schneider Electric) on exclusive campaigns and built partnerships with global brands and influencers. Managed end-to-end trade marketing campaigns, including timelines and budgets, and developed trade incentive programs. Coordinated product launches, roadshows, and retail activations, and oversaw POS materials, in-store elevations, and merchandising solutions. Adapted global toolkits to the local market across 14 brands, maintained B2B communications with regular ROI reporting, and supported in-person marketing events. Owned the annual marketing calendar and ensured brand consistency across digital, in-venue experiences, and campaigns. Monitored performance, analyzed results, and adjusted strategies to maximize ROI, while collaborating with venue teams on food, beverage, and event offerings.
Marketing and Communications Specialist at RP Infrastructure
December 1, 2023 - January 1, 2025Brand custodian responsible for brand image and objectives set by the Executive Leadership Team. Led internal and external national campaign activations, including the delivery of a brand video and anniversary campaigns. Managed campaign development, execution, and stakeholder coordination, along with website management and analytics. Created and managed social media content, articles, and a library of digital assets; produced capability statements and tenders for new projects; oversaw event and merchandising management.
Content Developer at Vinidex
January 1, 2020 - December 1, 2023Managed internal and external marketing communications and content development focused on Building and Infrastructure segments. Executed B2B campaigns from conception through completion, coordinated with internal and external stakeholders, and managed website analytics. Oversaw digital marketing automation and eDM campaigns, social media development, and content creation, including interviews with subject matter experts. Maintained a library of approved images and digital assets; authored technical manuals and SOPs; handled event and merchandising management.
Marketing and Operations Manager at Refine Plumbing and Electrical
May 1, 2016 - November 1, 2018Managed an operations team (customer service, project coordinators, estimators), payroll, and maintenance of trade calendars. Led design and marketing efforts, developed brand identity and guidelines, and directed fleet, signage, uniforms, and all branding collateral. Worked with directors to craft a marketing strategy, executed plans to maintain leads, and achieved ~30% quarterly growth in maintenance. Established company policies, procedures, contracts, and managed office operations, stock, and payroll using Xero.
Promotions Manager at Ventura Health
January 1, 2019 - January 1, 2020Day-to-day marketing management, planning and budgeting; built relationships with franchise partners and suppliers. Led promotional deals, buying guides, and campaign timelines; monitored competitor activities. Supervised a team, produced promotional materials, and managed budgets. Organized events and developed campaigns across TV, radio, print, and digital; coordinated media advertising placements.
Senior Graphic Designer - Marketing at OZ Design Furniture
January 1, 2014 - May 1, 2016Progressed from mid-weight designer to lead design, managing day-to-day design, branding, and marketing initiatives. Focused on interior styling trends; led a design team of three; established brand guidelines and seasonal directories, lookbooks, and digital catalogs. Created content for weekly EDMs, social tiles, and website banners, and contributed to the redesign of the branded website.
Graphic Designer at Production Express Envelopes
February 1, 2012 - December 1, 2013Print press-based graphic design in production. Verified artworks, knife lines, and operated CTP machines.
Graphic Designer at Fairfax Media - Sydney Morning Herald
March 1, 2008 - December 1, 2011Focused on advertising campaigns and customer service for main publications, delivering marketing campaigns for local advertisers.
Education
Bachelor of Arts (B.A.), Fine Art at Curtain University
January 11, 2030 - January 1, 2017Diploma at TAFE NSW
January 11, 2030 - January 1, 2007Certificate 3, Business Studies at TAFE NSW
January 11, 2030 - January 1, 2008Certificate 2, Retail and Office Management at TAFE NSW
January 11, 2030 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Education, Professional Services
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