I’m Chris Cook, a Director of Marketing with 6 years of experience in product marketing across brand positioning, campaign management, paid media, and lifecycle strategy. I’ve worked across a range of industries including gift retail at Olive & Cocoa, music education at One Music Schools, and publishing with author Jack Carr, and I bring a hands-on, results-driven approach to every role I take on. Some of the work I’m most proud of includes growing qualified leads by over 150% year over year at One Music Schools, contributing to $120 million in product revenue at doTERRA across 40+ product launches, and building and redesigning officialjackcarr.com from the ground up. I hold an MBA in Luxury Digital Marketing from Sup De Luxe in Paris and a BA in Family Consumer Psychology from Utah State, and my toolkit spans everything from Marketo and HubSpot to Figma, Google Ads, and Adobe Analytics.

Chris Cook

I’m Chris Cook, a Director of Marketing with 6 years of experience in product marketing across brand positioning, campaign management, paid media, and lifecycle strategy. I’ve worked across a range of industries including gift retail at Olive & Cocoa, music education at One Music Schools, and publishing with author Jack Carr, and I bring a hands-on, results-driven approach to every role I take on. Some of the work I’m most proud of includes growing qualified leads by over 150% year over year at One Music Schools, contributing to $120 million in product revenue at doTERRA across 40+ product launches, and building and redesigning officialjackcarr.com from the ground up. I hold an MBA in Luxury Digital Marketing from Sup De Luxe in Paris and a BA in Family Consumer Psychology from Utah State, and my toolkit spans everything from Marketo and HubSpot to Figma, Google Ads, and Adobe Analytics.

Available to hire

I’m Chris Cook, a Director of Marketing with 6 years of experience in product marketing across brand positioning, campaign management, paid media, and lifecycle strategy. I’ve worked across a range of industries including gift retail at Olive & Cocoa, music education at One Music Schools, and publishing with author Jack Carr, and I bring a hands-on, results-driven approach to every role I take on.
Some of the work I’m most proud of includes growing qualified leads by over 150% year over year at One Music Schools, contributing to $120 million in product revenue at doTERRA across 40+ product launches, and building and redesigning officialjackcarr.com from the ground up. I hold an MBA in Luxury Digital Marketing from Sup De Luxe in Paris and a BA in Family Consumer Psychology from Utah State, and my toolkit spans everything from Marketo and HubSpot to Figma, Google Ads, and Adobe Analytics.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Director of Marketing at Olive & Coca-Cola
July 1, 2025 - December 31, 2025
Orchestrated brand positioning and campaign management across an assortment of seasonal, evergreen, and limited-edition gift collections; led cross-channel launches and seamless execution.
Director of Marketing at One Music Schools
September 1, 2024 - June 30, 2025
Spearheaded a marketing strategy for a fast-scaling network of music schools across 10+ locations and multiple sub-brands. Oversaw paid media, lifecycle marketing, CRO, vendor management, and cross-functional alignment.
Director of Marketing at Jack Carr Official
February 1, 2024 - September 1, 2024
Led marketing for Jack Carr's brand; designed and launched the new official jackcarr.com website, including site architecture and UX improvements to enhance visitor engagement and showcase Jack Carr's work.
Senior Digital Marketing Manager at WGU Academy
November 1, 2022 - February 29, 2024
Developed and implemented 35+ innovative campaigns using SEO, email marketing, web design, and social media to elevate enrollment and engagement; led lifecycle marketing and UX/UI initiatives; supported re-brand efforts.
Product Marketing Manager at InCipher
February 1, 2022 - October 1, 2022
Owned product marketing initiatives for a B2B SaaS platform, including go-to-market planning, messaging, and demand generation to drive product adoption and revenue expansion.
Product Marketing Manager at InScipher
February 1, 2022 - October 31, 2022
Developed dynamic campaigns and events to elevate product and service awareness and adoption; planned and executed end-to-end product campaigns; collaborated with cross-functional teams using Asana and Salesforce to improve time-to-market and KPIs.
Associate Product Marketing / Brand Manager at doTERRA International LLC
February 1, 2019 - July 31, 2021
Launched over 40 products in 1.6 years; built creative branding and positioning strategies to differentiate in competitive markets; generated significant revenue through innovative marketing initiatives; collaborated across functions to optimize campaigns and lifecycle.

Education

MBA at Luxury Digital Marketing (Sup de Luxe), Paris, France
January 11, 2030 - January 1, 2022
BA in Family Consumer Psychology, Minor in American Sign Language at Utah State University, Logan, Utah
January 11, 2030 - January 1, 2019
UX/UI Certificate at CareerFoundry
January 1, 2018 - April 7, 2026
Master of Business Administration at Luxury Digital Marketing Sup de Luxe, Paris, France
January 11, 2030 - January 1, 2022
Bachelor of Arts at Utah State University, Logan, Utah
January 11, 2030 - January 1, 2019

Qualifications

UX/UI Certificate
January 1, 2018 - April 7, 2026
UX/UI Certification (CareerFoundry)
January 1, 2018 - April 7, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet