Reina Josefina began as a honey brand sold at farmers markets in Salta. The brief was to build a system that could scale from local tables to supermarket shelves — without losing the artisan character that made the product worth buying in the first place.

The identity is built around hand-drawn botanical illustrations, Gloock Regular for editorial weight, and a colour-as-product approach: each variant’s palette doesn’t just appear on the label — it is the label. The Mostacho mustard range was unified under the Reina Josefina identity, strengthening brand equity across the full product range.

Currently stocked in supermarkets and retail across Salta, Argentina. The system covers 5 product lines across 3 label formats, with a circular lid stamp that closes the system — one brand, one bee, one mark, regardless of variant or size.

The brief was functional: design a casserole dish for everyday use. The challenge was making every decision — grip, stacking angle, glaze, base — read as a single uninterrupted idea rather than a collection of resolved problems.

The ovoid form breaks from the traditional circular casserole, integrating the grip into the wall profile. Modelled in Rhino 3D, 3D printed in PLA, and slip cast from a two-part plaster mould. The Guatambú timber base is not an accessory — it is the second half of the object, shaped to echo every curve of the ceramic above it.

Named after the word for grandmother in Italian and Rioplatense Spanish, NONA references the memory of home-cooked food and the intimacy of the family table. The retail display was designed for Green Eat, Buenos Aires, with the casserole tilted at 45° to reveal the teal interior and invite a closer read of the form.

Darwin addresses one of the most wasteful cycles in early childhood: furniture that becomes obsolete within months. The system reconfigures across three stages — co-sleeping bassinet, standalone crib, and toddler bed — using the same panels, the same M6 butterfly fasteners, and the same footprint.

Designed for parents to assemble and reorganise without tools or specialist knowledge. The material is Guatambú multilam plywood, native to the Río de la Plata region — chosen for its light weight, structural resistance, and pale consistent grain. Its regional origin became a design strategy, not just a specification.

Compliant with UNE-EN 716-1:2008 safety standards. Lifespan: birth to four years. The product was developed as a final thesis at UADE and includes a canvas hardware bag for storage and portability.

After 20 years operating as an architecture studio, Estudio A expanded into full-scale property development. The brand no longer reflected its scale — the brief was to reposition from studio to group, same founders, greater ambition.

The A mark retains the diagonal cut from the original logo as an intentional thread of continuity. Deep forest green anchors the identity in Salta’s landscape, while terracotta introduces warmth and regional character. A topographic pattern system connects the identity to the territory without being literal.

The system was adopted independently by the client team across Instagram — applying colour, typography and pattern without designer involvement. Consistent execution at scale is the clearest proof a brand system works.