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Hi, I’m Vani Nair—a growth-focused marketer and technologist who thrives at the intersection of data, product, and storytelling. I’ve led multi-channel campaigns, built scalable GTM strategies, and collaborated with cross-functional teams to increase inbound leads, reduce CAC, and accelerate time-to-value. I’m comfortable diving into analytics, optimizing funnels, and translating technical insights into business impact. I’ve worked with startups, healthcare tech, and education-focused teams across New York, Mumbai, and Minnesota, delivering measurable results while staying curious and customer-centric. My great loves are turning complex data into clear action and helping teams ship high-quality work faster with data-driven discipline.…Hi, I’m Vani Nair—a growth-focused marketer and technologist who thrives at the intersection of data, product, and storytelling. I’ve led multi-channel campaigns, built scalable GTM strategies, and collaborated with cross-functional teams to increase inbound leads, reduce CAC, and accelerate time-to-value. I’m comfortable diving into analytics, optimizing funnels, and translating technical insights into business impact. I’ve worked with startups, healthcare tech, and education-focused teams across New York, Mumbai, and Minnesota, delivering measurable results while staying curious and customer-centric. My great loves are turning complex data into clear action and helping teams ship high-quality work faster with data-driven discipline.

Vani Nair

Growth Marketer, Marketing Strategist, Data Analyst, +2

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Hi, I’m Vani Nair—a growth-focused marketer and technologist who thrives at the intersection of data, product, and storytelling. I’ve led multi-channel campaigns, built scalable GTM strategies, and collaborated with cross-functional teams to increase inbound leads, reduce CAC, and accelerate time-to-value. I’m comfortable diving into analytics, optimizing funnels, and translating technical insights into business impact. I’ve worked with startups, healthcare tech, and education-focused teams across New York, Mumbai, and Minnesota, delivering measurable results while staying curious and customer-centric. My great loves are turning complex data into clear action and helping teams ship high-quality work faster with data-driven discipline.…Hi, I’m Vani Nair—a growth-focused marketer and technologist who thrives at the intersection of data, product, and storytelling. I’ve led multi-channel campaigns, built scalable GTM strategies, and collaborated with cross-functional teams to increase inbound leads, reduce CAC, and accelerate time-to-value. I’m comfortable diving into analytics, optimizing funnels, and translating technical insights into business impact. I’ve worked with startups, healthcare tech, and education-focused teams across New York, Mumbai, and Minnesota, delivering measurable results while staying curious and customer-centric. My great loves are turning complex data into clear action and helping teams ship high-quality work faster with data-driven discipline.

Available to hire

Hi, I’m Vani Nair—a growth-focused marketer and technologist who thrives at the intersection of data, product, and storytelling. I’ve led multi-channel campaigns, built scalable GTM strategies, and collaborated with cross-functional teams to increase inbound leads, reduce CAC, and accelerate time-to-value. I’m comfortable diving into analytics, optimizing funnels, and translating technical insights into business impact.

I’ve worked with startups, healthcare tech, and education-focused teams across New York, Mumbai, and Minnesota, delivering measurable results while staying curious and customer-centric. My great loves are turning complex data into clear action and helping teams ship high-quality work faster with data-driven discipline.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Growth Marketing Specialist at Retensa

January 1, 2025 - Present

Conducted deep-dive audience research to identify and segment key customer groups, increasing organic inbound leads by 16%. Recovered 12% of inactive users by launching a multi-stage win-back email campaign triggered at periods of inactivity. Created and implemented LinkedIn outreach and ad campaigns to address rising acquisition costs, reducing CAC by 19%. Directed creative agency workflows to produce high-quality content, improving asset delivery timelines by 20%. Provided actionable insights and weekly progress reports to leadership using Excel and Google Analytics, ensuring data-driven optimization of growth charters. Generated 17% more qualified leads by hosting joint webinars with partner companies to reach new audiences.

Growth & GTM Strategist at Healers Medical Devices

January 1, 2025 - May 1, 2025

Developed a go-to-market strategy projecting $2.5M in revenue by identifying key customer segments and building a scalable acquisition plan. Created a multi-channel digital marketing plan (website, email, LinkedIn, social) to drive 30% website traffic growth in 6 months and a 5–10% engagement rate. Designed a digital acquisition funnel targeting 200 qualified leads per quarter with a 10–15% conversion rate and CPA ≤ $500.

Digital Marketing Intern at Wellness-USA

May 1, 2024 - October 1, 2024

Increased site traffic by 15% through keyword analysis and re-optimizing existing blog posts for better visibility. Orchestrated organic social content execution to scale brand awareness, achieving a 22% engagement rate. Developed and executed email marketing campaigns using Hubspot and Klaviyo, resulting in a 20% increase in open rates and a 15% boost in click-through rates. Enhanced customer support and operational efficiency by 35% through integrating Tidio Chatbot with the website.

Graduate Assistant at Katz School of Science and Health

February 1, 2024 - May 1, 2024

Accelerated research project timelines by 15% through more efficient data collection and organization for faculty members. Improved student satisfaction scores by 30% by providing peer mentorship on academic and cultural adjustment to university life. Led communication workshops that resulted in a 40% improvement in participant skill levels, measured through pre- and post-session evaluations.

Software Engineer at Capgemini

June 1, 2021 - July 1, 2023

Enhanced search engine visibility by 15% by optimizing site architecture to improve crawlability and indexing. Developed an internal dashboard using React to visualize real-time lead flow, reducing lead follow-up time by 20%. Collaborated with cross-functional teams to implement schema markup and structured data, helping search engines better understand and display site content.

Founder at Veeva Handmade

January 1, 2021 - May 1, 2023

Lowered shipping and packaging costs by 12% by renegotiating vendor contracts and optimizing supply chain efficiency. Strengthened brand positioning by ideating digital content tailored to cultural moments and luxury aesthetics, boosting engagement by 15%. Drove a 10% increase in total sales by running tiered holiday promotions and segmenting the audience to deliver more relevant offers. Increased net profit margins by 10% by identifying high-margin products and shifting marketing focus toward premium collections.