Alekhya is a freelance illustrator and motion designer who came to visual storytelling through a decade-long detour in marketing. That background didn't go to waste - it just taught her how to make work that lands. She creates editorial illustration, animation, and brand visuals rooted in food, culture, and the texture of everyday life, with a particular love for the stories that live inside ordinary moments. Her work has appeared in editorial and publishing contexts, and she's currently building her motion practice with a focus on character-driven and culturally specific storytelling.

Alekhya Kunapuli

Alekhya is a freelance illustrator and motion designer who came to visual storytelling through a decade-long detour in marketing. That background didn't go to waste - it just taught her how to make work that lands. She creates editorial illustration, animation, and brand visuals rooted in food, culture, and the texture of everyday life, with a particular love for the stories that live inside ordinary moments. Her work has appeared in editorial and publishing contexts, and she's currently building her motion practice with a focus on character-driven and culturally specific storytelling.

Available to hire

Alekhya is a freelance illustrator and motion designer who came to visual storytelling through a decade-long detour in marketing. That background didn’t go to waste - it just taught her how to make work that lands. She creates editorial illustration, animation, and brand visuals rooted in food, culture, and the texture of everyday life, with a particular love for the stories that live inside ordinary moments. Her work has appeared in editorial and publishing contexts, and she’s currently building her motion practice with a focus on character-driven and culturally specific storytelling.

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Work Experience

Marketing and Communications Analyst at Intellibee, Inc.
July 1, 2024 - Present
Increased product inquiries by 20% and conversion rates by 15% by strategically planning and executing cross-platform paid campaigns for IntelliHRMS, IntelliJMS, and IntelliFitus using Google Ads and Microsoft Ads. Improved CTR by 15% by optimizing keyword strategy, implementing negative keyword filtering, and aligning ad content with SEO insights from on-page and off-page audits. Enhanced engagement by 25% by developing and executing structured A/B testing on creative messaging, collaborating with cross-functional teams to tailor content to target segments.
Paid Social Marketing Intern at Intellibee, Inc.
February 1, 2024 - May 1, 2024
Increased engagement by 25% by planning, executing, and optimizing paid social campaigns across Facebook, LinkedIn, and X, targeting segmented audience cohorts. Improved ROI by 10% through in-depth performance analysis, identifying high-converting segments, conducting content gap assessments, and applying competitive insights. Designed brand-consistent ad creatives using Adobe Express and InDesign for cross-platform paid campaigns.
Digital Marketing Intern at PrintVenue.com
June 1, 2023 - July 1, 2023
Increased social followers by 20% using paid social strategies that promoted UGC and interactive engagement. Boosted conversions by 10% by implementing SEO improvements that enhanced SERP visibility and organic traffic. Enhanced ad performance by 12% through A/B testing of creatives, comparing product-focused vs lifestyle visuals to refine creative strategy. Increased open rates by 15% through improved targeting, segmentation, and optimization of email campaigns using Adobe Marketing.
Marketing and Communications Analyst at Intellbee, Inc.
July 1, 2024 - Present
Led marketing and communications initiatives, driving cross-platform paid campaigns (Google Ads, Microsoft Ads) to increase product inquiries and conversions; collaborated with cross-functional teams to optimize demand generation and brand messaging.
Paid Social Marketing Intern at Intellbee, Inc.
February 1, 2024 - May 1, 2024
Increased engagement by 25% by planning, executing, and optimizing paid social campaigns across Facebook, LinkedIn, and X; improved ROI by 10% through in-depth performance analysis and segmentation; designed brand-consistent ad creatives using Adobe Express and InDesign.

Education

Bachelor of Business Administration – Marketing at Osmania University, Hyderabad, India
June 1, 2018 - August 1, 2021
Master of Science in Marketing at Syracuse University, Whitman School of Management
August 1, 2022 - May 1, 2024
Bachelor of Business Administration – Marketing at Osmania University, Hyderabad, India
June 1, 2018 - August 1, 2021
Master of Science in Marketing at Syracuse University, Whitman School of Management, Syracuse, NY
August 1, 2022 - May 1, 2024
Bachelor of Business Administration – Marketing at Osmania University, Hyderabad, India
June 1, 2018 - August 1, 2021
Master of Science in Marketing at Syracuse University, Whitman School of Management
August 1, 2022 - May 1, 2024

Qualifications

Google Ads (Search) Certification
January 11, 2030 - April 8, 2026
Google Analytics Certification
January 11, 2030 - April 8, 2026
Apple Search Ads Certification
January 11, 2030 - April 8, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - April 8, 2026
HubSpot SEO Certification
January 11, 2030 - April 8, 2026
Salesforce Platform Admin Certification
January 11, 2030 - April 8, 2026
Google Ads Certification (Search)
January 11, 2030 - April 8, 2026
Google Analytics Certification
January 11, 2030 - April 8, 2026
Apple Search Ads Certification
January 11, 2030 - April 8, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - April 8, 2026
HubSpot SEO Certification
January 11, 2030 - April 8, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet