Digital marketing and social media management for organic growth on Instagram. Developed and executed content strategies, created posts and copy, managed scheduling, and analyzed performance metrics to optimize campaigns. Coordinated with clients to align content with business goals.

Social Media Marketing Manager at Self-Employed (Instagram Marketing)

December 1, 2023 - April 30, 2025

Managed Instagram content and organic social media strategies to improve brand visibility and engagement. Planned content calendars, created platform-optimized posts, and tracked analytics to optimize performance across Instagram.

Sales & Marketing Intern at First Choice Readymix

October 1, 2022 - December 1, 2022

Assisted in marketing and sales activities, including lead generation, market research, and outreach; supported development of marketing materials and campaigns.

Social Media Manager at Self-Employed

June 1, 2025 - Present

Social Media Manager with experience in developing and executing organic social media strategies to drive brand awareness, engagement, and audience growth. End-to-end social media management including content strategy, content creation, copywriting, scheduling, analytics, and performance optimization. Proficient in managing multiple platforms while maintaining a consistent brand voice and aligning content with business and marketing objectives. Strong understanding of social media algorithms, audience insights, and content performance metrics. Experienced in collaborating with cross-functional teams and stakeholders in structured, fast-paced environments.

Sales & Marketing Intern at First Choice Ready Mix (South Australia)

October 1, 2022 - December 1, 2022

Managed Instagram accounts using organic social media strategies to improve brand visibility and engagement. Planned content calendars and created platform-optimized posts aligned with brand goals. Wrote clear, engaging captions and marketing content, maintaining a consistent brand voice. Monitored Instagram analytics including reach, engagement, and follower growth to improve performance. Followed platform best practices and trends to optimize content effectiveness.

Social Media Manager at Self-Employed

December 1, 2023 - April 1, 2025

Social Media Manager with experience in developing and executing organic social media strategies to drive brand visibility and engagement. Planned content calendars and created platform-optimized posts aligned with brand goals. Wrote professional, high-retention LinkedIn content focused on storytelling, authority building, and audience relevance. Analyzed LinkedIn analytics (impressions, engagement rate, follower growth) to optimize content performance. Collaborated with clients to translate business goals into effective LinkedIn content strategies. Assisted marketing and sales operations including lead generation and client outreach. Gained hands-on experience in B2B marketing and sales processes.

Social Media Manager at Self-Employed

June 1, 2025 - Present

Managed LinkedIn content and organic marketing strategies to improve brand visibility and audience engagement. Grew LinkedIn account to 11,000+ followers within 5 months through consistent, strategy-led content planning. Generated 700,000+ impressions using organic content marketing and platform best practices. Planned and executed content calendars aligned with business objectives and LinkedIn algorithms. Wrote professional, high-retention LinkedIn content focused on storytelling, authority building, and audience relevance. Analyzed LinkedIn analytics (impressions, engagement rate, follower growth) to optimize content performance. Collaborated with clients to translate business goals into effective LinkedIn content strategies. Assisted marketing and sales operations including lead generation and client outreach. Gained hands-on experience in B2B marketing and sales processes.