Developed and executed social media strategies for 20+ clients; built direct relationships with CEOs; led lead-generation forms, onboarding plans, and sponsorship activations; delivered end-to-end campaigns across GCC and USA with seamless brand integration and audience engagement.

Digital Marketing Executive at SBTC Co. Ltd.

August 1, 2020 - May 31, 2021

Developed and executed social media strategies for 20+ clients; managed paid ads worth up to $5,000/month; drove engagement and conversions; initiated and executed the company’s WORC'20 annual event and an Employee Advocacy Program to boost internal engagement.

Senior Sales Enablement Executive at Cloudways (Remote with DigitalOcean)

January 1, 2023 - October 31, 2023

Liaised between DigitalOcean Sales and Cloudways teams; conducted online enablement sessions and internal communications to drive 4% MoM revenue growth; managed the Cloudways Agency Partners onboarding and engagement; generated leads for outbound campaigns via ZoomInfo and LinkedIn.

Digital Marketing Specialist at Synergix International Ltd

October 1, 2023 - January 31, 2024

Initiated and maintained social media content calendars for all accounts; grew LinkedIn presence by 165% in followers and 144% in engagement within one month, positioning Synergix as a B2B leader; conducted in-depth site analytics to identify UX/SEO improvements.

Marketing Manager at HOKO Agency

October 1, 2025 - Present

Managing social media strategy and execution for HOKO and its IPs (including IO KA, Polo Classic Cup, Gulf Business Abu Dhabi); coordinating paid campaigns across LinkedIn & Instagram; overseeing event activations and partner collaborations.

Digital Marketing Executive at SBT Co. Ltd.

August 1, 2020 - May 31, 2021

Developed and executed social media strategies for 20+ clients, driving online engagement and conversions. Managed Facebook community building and social media activities; ran paid ads worth $5000 per month to attract potential customers and candidates for Sales & HR teams through messaging and lead-gen forms. Initiated and executed SBT's Annual Event (WORK2.0) and the Employee Advocacy Program to boost internal engagement and recognition.

Digital Marketing Executive at Cloudways

May 1, 2021 - December 31, 2022

Led campaigns with 10+ CEOs and thought leaders to conduct live interviews, blog interviews and webinars. Built 20+ influencer relationships and brand collaborations to raise awareness through webinars, social posts and videos. Utilized GA4 and Ahrefs for analytics; created executive-level marketing decks and post-campaign ROI reports; tracked sponsorship performance and engagement metrics.

Digital Marketing Specialist at Synergix International Ltd.

October 1, 2023 - January 31, 2024

Initiated the development and maintenance of social media content calendars for all accounts. Grew LinkedIn followers by 165% and engagement by 144% within one month, establishing Synergix as a B2B leader. Conducted in-depth website analysis to identify improvements for user experience, performance and SEO.

Digital Marketing Specialist at Synergix International Ltd.

January 1, 2024 - October 31, 2025

Initiated the development and maintenance of social media content calendars for all accounts; grew LinkedIn followers by 165% and engagement by 144% within one month. Generated leads using ZoomInfo, LinkedIn Sales Navigator to support BDRs in running outbound campaigns; executed re-engagement email campaigns with GMass and Customer.io. Managed content creation across Polo Classic Cup, including official speakers' welcome materials (photo & video, digital event content, print and digital branding) and liaised with external partners to ensure timely sponsorship delivery.