Planned and optimized Meta ad campaigns across multiple niches; developed high-converting creatives; leveraged Meta's Advantage+ targeting and AI-driven optimization to improve CTR, reduce cost-per-lead, and maximize ROAS. Managed Meta Ads and social media campaigns for global clients; created data-driven ad strategies and full-funnel campaigns to drive engagement, leads, and business growth.

SMM & Ad Specialist at Upwork

March 1, 2023 - Present

Manage and optimize social media marketing and paid advertising campaigns across Facebook, Instagram, and other platforms for international clients. Focus on data-backed targeting, high-converting creatives, and reducing acquisition costs for ecommerce brands. Conduct audits of underperforming ad accounts and scale with ROAS-focused strategies. Build bespoke frameworks to identify high-value audience segments and drive immediate sales and brand growth. Develop and test creative content across 50+ niches, leading to sustainable scaling on Meta and TikTok.

Paid Media Architect at Fiverr

November 1, 2024 - February 28, 2026

Design and optimize paid media campaigns across multiple platforms, creating high-impact ad structures and creative testing. Collaborate with clients to drive growth and ROI.

Director at Peak Pulse Marketing

November 1, 2024 - Present

Director at Peak Pulse Marketing; responsible for Meta Ads Creative Strategy, conversion tracking, SEM & TikTok ads, funnel optimization, and data analysis to drive growth for clients.