I'm Zaid Saeed, a seasoned graphic designer and digital marketing professional currently leading Alfa App initiatives at Bank Alfalah in Karachi. I bridge design, branding, and digital strategy to create impactful visuals and user experiences across print, social media, and app products. With over 20 years of experience across Pakistan and UAE, I enjoy collaborating with cross-functional teams, mentoring junior designers, and crafting campaigns that resonate with audiences while ensuring brand consistency.

Zaid Saeed

I'm Zaid Saeed, a seasoned graphic designer and digital marketing professional currently leading Alfa App initiatives at Bank Alfalah in Karachi. I bridge design, branding, and digital strategy to create impactful visuals and user experiences across print, social media, and app products. With over 20 years of experience across Pakistan and UAE, I enjoy collaborating with cross-functional teams, mentoring junior designers, and crafting campaigns that resonate with audiences while ensuring brand consistency.

Available to hire

I’m Zaid Saeed, a seasoned graphic designer and digital marketing professional currently leading Alfa App initiatives at Bank Alfalah in Karachi. I bridge design, branding, and digital strategy to create impactful visuals and user experiences across print, social media, and app products.

With over 20 years of experience across Pakistan and UAE, I enjoy collaborating with cross-functional teams, mentoring junior designers, and crafting campaigns that resonate with audiences while ensuring brand consistency.

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Language

English
Fluent
Urdu
Advanced

Work Experience

AVP-II Manager Digital Marketing / Digital Banking Group at Bank Alfalah Limited
January 1, 2019 - Present
Lead art direction and graphic design for Alfa App and Alfa Mall campaigns; manage daily task sheets; coordinate with relevant departments and content writers; create social media posts and print materials; drive digital marketing initiatives and brand campaigns for Alfa App.
Senior Graphic Designer at Nadia Neon Advertising LLC
April 1, 2018 - August 31, 2018
Brief/Client meetings; Print and digital designs; Innovative shop signage; Mockups for presentation; Present designs to clients.
Senior Graphic Designer at Creative Minds Advertising LLC
July 1, 2017 - April 30, 2018
Creative designing; Minimalistic briefs; Print advertising; Publishing; Mockups.
Art Director at Synergy | Dentsu
November 1, 2000 - November 1, 2016
Art Direction; Presentation; Design lead; Creative copy writing; Innovative designs without briefs; Initiative in designs; Client handling; Client meetings and presentations; Developed and maintained archiving system; Task management with design team and copywriters.

Education

Diploma in Graphic Design & Digital Arts at Graphisense Pakistan
June 1, 1994 - June 1, 1996
Bachelor of Arts at Karachi University
January 11, 2030 - April 8, 2026

Qualifications

ELearning Certification
January 11, 2030 - April 8, 2026
ELearning Certification
January 11, 2030 - April 8, 2026

Industry Experience

Financial Services, Professional Services, Media & Entertainment