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Hi, I’m Ling Wang — a content and digital marketing professional with 4+ years of experience driving growth across multi‑platform campaigns. I turn data into creative, high‑performing content on Douyin, Bilibili, Weibo, and Zhihu, delivering viral reach, follower growth, and measurable engagement. Certified in Google Analytics 4, Content Marketing, and Meta Creative Strategy, I design lifecycle campaigns, optimize conversion, and boost product clicks through A/B testing and natural product integration. I love translating insights into friendly, effective content that resonates with audiences and achieves business goals.…Hi, I’m Ling Wang — a content and digital marketing professional with 4+ years of experience driving growth across multi‑platform campaigns. I turn data into creative, high‑performing content on Douyin, Bilibili, Weibo, and Zhihu, delivering viral reach, follower growth, and measurable engagement. Certified in Google Analytics 4, Content Marketing, and Meta Creative Strategy, I design lifecycle campaigns, optimize conversion, and boost product clicks through A/B testing and natural product integration. I love translating insights into friendly, effective content that resonates with audiences and achieves business goals.

Ling Wang

Content Creator, Content Producer, Marketing Strategist, +5

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Hi, I’m Ling Wang — a content and digital marketing professional with 4+ years of experience driving growth across multi‑platform campaigns. I turn data into creative, high‑performing content on Douyin, Bilibili, Weibo, and Zhihu, delivering viral reach, follower growth, and measurable engagement. Certified in Google Analytics 4, Content Marketing, and Meta Creative Strategy, I design lifecycle campaigns, optimize conversion, and boost product clicks through A/B testing and natural product integration. I love translating insights into friendly, effective content that resonates with audiences and achieves business goals.…Hi, I’m Ling Wang — a content and digital marketing professional with 4+ years of experience driving growth across multi‑platform campaigns. I turn data into creative, high‑performing content on Douyin, Bilibili, Weibo, and Zhihu, delivering viral reach, follower growth, and measurable engagement. Certified in Google Analytics 4, Content Marketing, and Meta Creative Strategy, I design lifecycle campaigns, optimize conversion, and boost product clicks through A/B testing and natural product integration. I love translating insights into friendly, effective content that resonates with audiences and achieves business goals.

Available to hire

Hi, I’m Ling Wang — a content and digital marketing professional with 4+ years of experience driving growth across multi‑platform campaigns. I turn data into creative, high‑performing content on Douyin, Bilibili, Weibo, and Zhihu, delivering viral reach, follower growth, and measurable engagement.

Certified in Google Analytics 4, Content Marketing, and Meta Creative Strategy, I design lifecycle campaigns, optimize conversion, and boost product clicks through A/B testing and natural product integration. I love translating insights into friendly, effective content that resonates with audiences and achieves business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Content & Digital Marketing at Qihang Education

November 1, 2022 - August 1, 2025

Built a dynamic content framework and refined content methodology through A/B testing, managing Douyin, Bilibili, and Weibo with platform-specific strategies; top Douyin video reached 3.19M views and 30K followers. Designed lifecycle campaigns to boost engagement and retention. Tracked trending topics around exam peaks, achieving top-2 trending content with 1.29M impressions and 1,218 new followers in 3 days. Developed phased product marketing plans, driving +194% product click growth on Bilibili during back-to-school season.

Community Operations at Zhihu Beijing

November 1, 2021 - November 1, 2022

Managed up to 8 course communities (~400 users) and optimized service SOPs covering engagement, incentive design, and feedback loops; achieved 80% course completion rate, ranked #1 in team. Supported 2–4 monthly repurchase live streams end-to-end, typically driving 3–5 purchases per session at ¥2,000–3,000 average order value.

Short-Video Content Operations at Yimi Media

January 1, 2019 - August 31, 2019

Researched top short-video accounts to define a 'personal story + food' positioning, identifying emotional resonance as a key driver of viral reach. Led scripting, interviews, and production; top video reached 10M+ views and 960K+ likes, growing account to 300K+ followers in 3 months. Drove account commercialization with custom videos priced at ¥6,000 each.

Content & Digital Marketing Specialist at Qihang Education

November 1, 2022 - August 1, 2025

Built dynamic content framework and refined content methodology through A/B testing; managed Douyin, Bilibili, and Weibo with platform-specific strategies; top Douyin video reached 3.19M views and 30K followers. Designed lifecycle campaigns (study check-ins, timed rewards, and UGC) to boost engagement and retention. Tracked trending topics around exam peaks, achieving top-2 trending content with 1.29M impressions and 1,218 new followers in 3 days (~4x daily average). Developed phased product marketing plans, integrating products naturally into content; drove +194% product click growth on Bilibili during back-to-school season.

Community Operations at Zhihu

November 1, 2021 - November 1, 2022

Managed up to 8 course communities (~400 users) and optimized service SOPs covering engagement, incentive design, and feedback loops; achieved 80% course completion rate, ranked #1 in team, and shared best practices internally. Supported 2–4 monthly repurchase live streams end-to-end; typically drove 3–5 purchases per session at ¥2,000–3,000 average order value.

Content & Digital Marketing Specialist at Qihang Education Beijing

November 1, 2022 - August 1, 2025

Built dynamic content framework and refined content methodology through A/B testing; managed Douyin, Bilibili, and Weibo with platform-specific strategies; top Douyin video reached 3.19M views and 30K followers. Designed lifecycle campaigns—study check-ins, timed rewards, and UGC initiatives—to boost engagement and retention. Tracked trending topics around exam peaks, achieving top-2 trending content with 1.29M impressions and 1,218 new followers in 3 days. Developed phased product marketing plans, integrating products into content; drove +194% product click growth on Bilibili during back-to-school season.

Short-Video Content Operations at Yimi Media Wuhan

January 1, 2019 - August 1, 2019

Researched top short-video accounts to define a 'personal story + food' positioning; identified emotional resonance as the key driver of viral reach. Led scripting, interviews, and production; top video reached 10M+ views and 960K+ likes, growing account to 300K+ followers in 3 months. Drove account commercialization with custom videos priced at ¥6,000 each.