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Hi, I’m Paras Pathak, a results-driven Senior Digital Marketing Executive with a track record of accelerating growth across SaaS and e-commerce. I focus on scalable paid campaigns, funnel optimization, and data-driven decision-making to boost ROI and brand visibility. I’m passionate about turning insights into action, collaborating with cross-functional teams, and continuously testing new ideas to improve conversions and lead quality. I love crafting marketing strategies that balance creativity with performance.…Hi, I’m Paras Pathak, a results-driven Senior Digital Marketing Executive with a track record of accelerating growth across SaaS and e-commerce. I focus on scalable paid campaigns, funnel optimization, and data-driven decision-making to boost ROI and brand visibility. I’m passionate about turning insights into action, collaborating with cross-functional teams, and continuously testing new ideas to improve conversions and lead quality. I love crafting marketing strategies that balance creativity with performance.

Paras Pathak

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m Paras Pathak, a results-driven Senior Digital Marketing Executive with a track record of accelerating growth across SaaS and e-commerce. I focus on scalable paid campaigns, funnel optimization, and data-driven decision-making to boost ROI and brand visibility. I’m passionate about turning insights into action, collaborating with cross-functional teams, and continuously testing new ideas to improve conversions and lead quality. I love crafting marketing strategies that balance creativity with performance.…Hi, I’m Paras Pathak, a results-driven Senior Digital Marketing Executive with a track record of accelerating growth across SaaS and e-commerce. I focus on scalable paid campaigns, funnel optimization, and data-driven decision-making to boost ROI and brand visibility. I’m passionate about turning insights into action, collaborating with cross-functional teams, and continuously testing new ideas to improve conversions and lead quality. I love crafting marketing strategies that balance creativity with performance.

Available to hire

Hi, I’m Paras Pathak, a results-driven Senior Digital Marketing Executive with a track record of accelerating growth across SaaS and e-commerce. I focus on scalable paid campaigns, funnel optimization, and data-driven decision-making to boost ROI and brand visibility.

I’m passionate about turning insights into action, collaborating with cross-functional teams, and continuously testing new ideas to improve conversions and lead quality. I love crafting marketing strategies that balance creativity with performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Senior Digital Marketing Specialist at Hicon Engineering Co Pvt Ltd - Noida

September 1, 2025 - Present

Developed high-impact marketing strategies driving 20% growth in brand visibility and ROI. Optimized paid social campaigns to improve engagement by 25% while reducing CPA. Leveraged data analytics and AB testing to boost conversions by 15%. Built and scaled marketing funnels and email automation, generating more qualified leads and higher campaign-driven conversions.

Digital Marketing Executive at DIG IX IT O PRIVATE LIMITED - Noida

March 1, 2025 - September 1, 2025

Led performance marketing across SaaS and e-commerce, driving scalable revenue growth and higher ROAS. Optimized paid campaigns to reduce CPA and acquire high-intent users. Leveraged analytics, retargeting, and funnel optimization to boost conversions, lead quality, and overall campaign performance.

Digital Marketing Executive at JanBask Training - Noida

February 1, 2024 - February 1, 2025

Drove performance marketing for edtech, increasing enrollments by 20% while reducing CPA. Used analytics and AB testing to lift conversions by 15%, and built high-converting funnels and email workflows to generate more qualified student leads.

PPC/Advertising Specialist at SHTRADER (HNB TOOLS) - Saharanpur

February 1, 2023 - February 1, 2024

Designed and managed PPC (Pay-Per-Click) advertising strategies, achieving a 45% increase in ad click-through rates and a 30% reduction in CPC, leading to more efficient ad spend.