Supports the Marketing Manager in developing and executing overall marketing strategies aligned with business and sales objectives; coordinates campaigns across digital, social, PR, and on-ground activations; manages campaign timelines and budgets and tracks performance to ensure ROI; acts as liaison between marketing, sales teams, and external agencies; reviews marketing materials for brand consistency and accuracy; assists in project launches, promotional campaigns, and lead generation initiatives; prepares performance reports and insights for management; leads planning of corporate and sales-driven initiatives including open house events; manages end-to-end event coordination from concept to execution; collaborates with sales teams to ensure events support lead generation and sales objectives.

Digital Marketing Executive at Al Zaeem Lel Sharq Alawsat Real Estate

December 1, 2022 - April 1, 2025

Developed annual and monthly communications plans with defined goals and budgets; monitored and optimized ongoing campaigns; prepared monthly marketing presentations covering PR, partners, social media, and influencers; supervised photoshoots and video shoots for content library; tracked trends to stay ahead; ensured collateral and press kits were up to date; collaborated with advertising agencies on creative campaigns; maintained brand consistency; managed online campaigns and partner channels; updated website content; responded to social media inquiries.

Digital Marketing Specialist at Al Zaeem Lel Sharq Alawsat Real Estate

November 1, 2021 - December 1, 2022

Developed and executed digital marketing strategies to increase brand awareness and lead generation; managed SEO resulting in a 30% increase in organic traffic and 25% improvement in search rankings; planned and implemented PPC campaigns on Google Ads and social platforms with ROI of 150%; created content for social media, blogs, and email newsletters, boosting engagement by 40% and email open rates by 20%; conducted market research and competitor analysis; collaborated with sales on targeted materials; monitored performance via Google Analytics and provided regular reports.

Marketing Coordinator at Focal X Agency

August 1, 2020 - September 1, 2021

Coordinated marketing projects and campaigns; supported client communications; assisted in content creation; maintained calendars; helped organize events and activations; collaborated with agencies and internal teams to deliver campaigns on time and within budget.

Marketing Secretary at Afamia Hotel

January 1, 2019 - July 1, 2020

Provided administrative marketing support; managed schedules; assisted in promotional campaigns and vendor coordination; supported events and marketing materials; maintained digital assets and communications with vendors.