I am a Spanish professional with an international background, having lived abroad since I was 12. I've scaled the Spanish e-commerce market in Paris from €0 to €2.5M over 3 years, specializing in performance, digital, and influencer marketing to drive growth and conversions.

Cristina Díaz Pena

I am a Spanish professional with an international background, having lived abroad since I was 12. I've scaled the Spanish e-commerce market in Paris from €0 to €2.5M over 3 years, specializing in performance, digital, and influencer marketing to drive growth and conversions.

Available to hire

I am a Spanish professional with an international background, having lived abroad since I was 12. I’ve scaled the Spanish e-commerce market in Paris from €0 to €2.5M over 3 years, specializing in performance, digital, and influencer marketing to drive growth and conversions.

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Skills

Experience Level

Expert

Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Chinese
Beginner

Work Experience

eCommerce Marketing Executive at NV GALLERY
January 1, 2022 - Present
As a project manager, I focused on 360° strategy for the ES market, implementing KPI tracking, action plans, and performance marketing strategies to enhance growth. I also managed web merchandising, CRM, and UX optimization alongside influencer marketing management.
Corporate Communications Consultant at BDU Architecture
January 1, 2022 - Present
Worked on global communications and media relations, enhancing social media management, web optimization, and event planning.
Corporate Communications Intern at Estudio de Comunicación
January 1, 2021 - December 31, 2021
Assisted with an IPO communication project, managed press releases, and contributed to media planning and reporting.
Advertising Intern at Pull&Bear
January 1, 2015 - December 31, 2016
Conducted market and product analysis and identified trend opportunities in youth apparel.

Education

Global Communications at American University of Paris
January 1, 2019 - January 1, 2021
Translation & Interpreting / Bachelor in Global Communications at Universidad Pontificia de Comillas (ICADE)
January 1, 2016 - January 1, 2019
Global Communications at American University of Paris
January 1, 2019 - January 1, 2021
Translation & Interpreting / Bachelor in Global Communications at Universidad Pontificia de Comillas (ICADE)
January 1, 2016 - January 1, 2019
Global Communications at American University of Paris
January 1, 2019 - January 1, 2021
Translation & Interpreting / Bachelor in Global Communications at Universidad Pontificia de Comillas (ICADE)
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment