Natasha Ali is a driven and accomplished media professional with a passion for storytelling and a keen eye for detail. Natasha has made significant contributions in content creation, television production, and entrepreneurship throughout her career.
Natasha is the former COO and Co-Owner of 1st Gen Beauty Inc. It is the parent company of Deka Lash, a luxury eyelash extension and beauty franchise in Upper Saddle River, NJ. In this role, she oversees the operations and management of the business, ensuring the delivery of exceptional services to clients.
Prior to her entrepreneurial endeavors, Natasha excelled in the media industry for more than 2 decades. Most recently, she served as a content creator and line producer at WBTS Boston, where she led the production of Boston’s top-rated mid-day lifestyle and entertainment show.
At FOX Business Network in New York, Natasha played a pivotal role crafting compelling scripts, booking notable guests, and coordinating coverage for a three-hour live daily business news show.
Natasha’s extensive experience in television production also includes time at CNN/HLN in New York, where she served as a producer and program developer. She made notable contributions to the network, including the development of programming covering the birth of the Black Lives Matter movement.
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