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Senior Digital Marketing professional with 11+ years of experience across Fintech, E-commerce, D2C, and Telecom, specializing in P&L ownership, performance marketing, acquisition and retention strategy, analytics, and revenue growth. Proven track record of building scalable marketing engines, leading cross-functional teams, and delivering measurable ROI through data-driven decisions and AI-powered budget optimization.…Senior Digital Marketing professional with 11+ years of experience across Fintech, E-commerce, D2C, and Telecom, specializing in P&L ownership, performance marketing, acquisition and retention strategy, analytics, and revenue growth. Proven track record of building scalable marketing engines, leading cross-functional teams, and delivering measurable ROI through data-driven decisions and AI-powered budget optimization.

Megharaj Birje

Growth Marketer, Marketing Strategist, Product Marketer, +2

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Senior Digital Marketing professional with 11+ years of experience across Fintech, E-commerce, D2C, and Telecom, specializing in P&L ownership, performance marketing, acquisition and retention strategy, analytics, and revenue growth. Proven track record of building scalable marketing engines, leading cross-functional teams, and delivering measurable ROI through data-driven decisions and AI-powered budget optimization.…Senior Digital Marketing professional with 11+ years of experience across Fintech, E-commerce, D2C, and Telecom, specializing in P&L ownership, performance marketing, acquisition and retention strategy, analytics, and revenue growth. Proven track record of building scalable marketing engines, leading cross-functional teams, and delivering measurable ROI through data-driven decisions and AI-powered budget optimization.

Available to hire

Senior Digital Marketing professional with 11+ years of experience across Fintech, E-commerce, D2C, and Telecom, specializing in P&L ownership, performance marketing, acquisition and retention strategy, analytics, and revenue growth. Proven track record of building scalable marketing engines, leading cross-functional teams, and delivering measurable ROI through data-driven decisions and AI-powered budget optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Assistant Vice President Digital Marketing at PayMate India Ltd.

September 1, 2019 - Present

Built and led a full-stack digital marketing function across acquisition, retention, analytics, automation, and cross-channel campaigns (Google Ads, Facebook Ads, SEM, ASO, email, SMS, push). Implemented advanced budget allocation and ROI tracking using Google Analytics, CleverTap, Firebase, Branch, and AppsFlyer; developed pricing and revenue growth strategies; managed pricing, partnerships, and a loyalty framework to drive repeat revenue. Led go-to-market and cross-functional collaboration with Sales, Product, and Tech; delivered revenue growth and strong app performance.

Area Sales Manager at Vodafone Idea Ltd.

June 1, 2016 - April 30, 2019

Led regional sales and digital marketing initiatives, aligned GTM with sales objectives, and drove channel performance across assigned territories. Collaborated with Product and Marketing to optimize campaigns and promotions, contributing to revenue and market expansion.

Co-Founder, Head of Marketing & Product at Finnie Technologies Pvt. Ltd.

April 1, 2015 - May 31, 2016

Co-founded a B2C fintech startup; owned and scaled P&L for PayMate Mobile App from inception to $30M revenue, driving predictable and profitable growth. Built a full-stack digital marketing function (acquisition, retention, analytics, automation) and led GTM across India, APAC, and MEA with cross-functional alignment to product and technology.

Senior Executive Digital Marketing at Brain Bees Solutions Pvt. Ltd. (FirstCry.com)

August 1, 2012 - July 31, 2014

Delivered significant multi-channel growth through lifecycle marketing, affiliate and partnership programs, and site optimization. Achieved notable DAU/MAU improvements through automated lifecycle campaigns; built and scaled partnerships with 50+ ecommerce portals; launched high-performance microsites and SMS/WhatsApp push campaigns; utilized web analytics to optimize product listings and on-site conversions.