Hira Ali

Marketing Specialist at Markezo Marketing Agency

Set up Google Ads and Facebook/Instagram accounts for new clients; create and optimize campaigns for ecommerce and service industries; implement Pixel and tracking via GTM for conversions; manage EDM campaigns; set up product catalogs for Google & Facebook ads; develop social media content calendar; engage clients with marketing strategy and recommendations; use SEMrush for competitor and keyword trend monitoring; analyze Google Analytics for insights; campaign optimization and KPI reporting.

Marketing Specialist at Practice Boost Marketing Agency

Set up Google Ads and Facebook/Instagram campaigns for ecommerce and service industries; Google Ads setup and reporting for lead generation and sales conversion; Pixel & tracking via GTM; EDM campaigns; product catalogs; social media content calendar; client engagement for strategy and recommendations; SEMrush analytics for keyword trends; Google Analytics insights; KPI monitoring and reporting.

Digital Marketing Lead at Body Sculpting Clinics

Managed digital marketing campaigns for a skin clinic; led lead generation and ecommerce initiatives; integrated offline/online conversion tracking; collaborated on content and campaigns; oversaw catalog management; implemented CRM alignment; conducted SEM/SEO research for growth; ongoing campaign optimization and reporting.

Digital Marketing Specialist at Practice Boost Marketing Agency

Set up Google Ads & Facebook/Instagram campaigns for ecommerce & services; Google Ads setup and reporting for lead generation & sale conversion; Pixel & GTM tracking; EDM campaigns; catalog setup for Google & Facebook ads; social media content calendar; client engagement for strategy & recommendations; SEMrush analysis for keyword trends; Google Analytics insights; KPI monitoring and reporting.

Digital Marketing Account Manager at Car Clarity Car Insurance Brokers

Managed Google Ads & Facebook Ads; led B2B & B2C campaigns; lead generation and qualification; analyzed data with Google Analytics and SEMrush; optimized campaigns for ROAS; collaborated with sales; CRM integration.

Digital Marketing Account Manager at Australian Internet Advertising Agency

Managed client campaigns across Google, Facebook, Instagram; setup GTM tracking; monitored KPIs; reporting; campaign optimization and insights.

Digital Marketing Specialist at KTPD Holding Pty Ltd, Best4Kidz

Contract role focusing on ecommerce marketing for various product lines; created and managed campaigns; built landing pages; tracked conversions; utilized GTM and Pixels; content marketing; SEO/SEM growth.

Digital Marketing Coordinator at Quality Garden Supplies

Managed Facebook & Google Ads with a total monthly budget; ecommerce and lead generation; Shopify & WordPress site management; content calendar; asset creation; KPI tracking.

Freelance Digital Marketing Specialist at Kaliyan Girls Apparel

Developed and managed Shopify & WordPress sites; built brand identity; managed Google Ads, Facebook Ads, Twitter & Instagram ads; content creation with Canva; performance tracking; product launches.

Research Associate at Pakistan Microfinance Network

Conducted research, wrote and edited reports; prepared presentations in PowerPoint.

Public Relations Officer – Marketing at Wi-Tribe Broadband Head Office

Content writing: blogs, brochures, emails, website content; PR activities and marketing coordination.

Digital Marketing Specialist at Practice Boost Marketing Agency

Set up Google Ads & Facebook Ad accounts for new clients in the medical field; set up Facebook/Instagram ads for Ecommerce & service industries; Google Ads setup and reporting for lead generation & sales conversion; Pixel & Tracking in GTM setup for Google & Facebook conversions; EDMs; Product catalog setup for Google & Facebook ad campaigns; Social media content calendar for Facebook & Instagram; Creating images and videos in Canva and posting; Client engagement for marketing strategy & recommendations; SEMrush analytics for monitoring competitors & trending keywords; Google Analytics for insights and analysis; Campaign optimization, KPI monitoring & reporting to customers.

Digital Marketing Specialist at Daily Press Marketing Agency

Trained account managers in Facebook Meta Suite & Business Manager; Ran ads for Food, bars, pubs and other restaurant businesses, hospitality, trade, and other businesses; Set up Facebook/Instagram ad campaigns for Ecommerce & service industries; Google Ads setup and reporting for lead generation & sales conversion; Google Looker (Data Studio) reporting dashboards; Pixel & Tracking in GTM for conversions; Social media content calendar; Canva images; Content creation; SEMrush analytics; Landing pages; Campaign optimization, KPI monitoring & reporting to clients.

Digital Marketing Specialist at CarClarity Car Insurance Brokers

Solely managing CarClarity's Google Ad account, Facebook Ad account; Runnin g campaigns for Instagram, LinkedIn, Bing & YouTube; Google Ads: search, performance max, discovery, video & dynamic Ads; B2B & B2C leads and qualified leads; Lead generation & lead quality with optimization & data analysis; Analyzing data using Google Analytics, Segments, Data Studio; Tracking via GTM; Landing page management and Unbounce usage; SEMrush analytics for monitoring competitors & trends; Content and creative support.

Digital Marketing Specialist at Australian Internet Advertising Agency

Worked with medical, SAAS software, beauty cosmetics, clothing boutiques, lawyers, real estate, trades and financial companies; Facebook Ads & Google Ads account setup; Campaign creation and optimization; Tracking via GTM and Pixel; Email marketing (EDMs) with Mailchimp; Website management (WordPress, Shopify, Wix, WooCommerce); KPIs tracking & reporting; SEMrush; landing page creation; content calendar; Canva; image and video assets.