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I redefine pay-per-click campaigns through precision, performance, and AI-driven algorithms. My platform sets a new benchmark in campaign segmentation and KPI-driven optimization, ensuring every campaign achieves smarter growth and stronger ROI. With 20+ years of marketing and leadership experience, I’ve developed technology that delivers unparalleled accuracy, scalable performance, and measurable results. I’m passionate about helping businesses grow through data-driven PPC and innovative digital strategies.…I redefine pay-per-click campaigns through precision, performance, and AI-driven algorithms. My platform sets a new benchmark in campaign segmentation and KPI-driven optimization, ensuring every campaign achieves smarter growth and stronger ROI. With 20+ years of marketing and leadership experience, I’ve developed technology that delivers unparalleled accuracy, scalable performance, and measurable results. I’m passionate about helping businesses grow through data-driven PPC and innovative digital strategies.

Tal Haguel

Designer, Brand Designer, Product Designer, +2

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I redefine pay-per-click campaigns through precision, performance, and AI-driven algorithms. My platform sets a new benchmark in campaign segmentation and KPI-driven optimization, ensuring every campaign achieves smarter growth and stronger ROI. With 20+ years of marketing and leadership experience, I’ve developed technology that delivers unparalleled accuracy, scalable performance, and measurable results. I’m passionate about helping businesses grow through data-driven PPC and innovative digital strategies.…I redefine pay-per-click campaigns through precision, performance, and AI-driven algorithms. My platform sets a new benchmark in campaign segmentation and KPI-driven optimization, ensuring every campaign achieves smarter growth and stronger ROI. With 20+ years of marketing and leadership experience, I’ve developed technology that delivers unparalleled accuracy, scalable performance, and measurable results. I’m passionate about helping businesses grow through data-driven PPC and innovative digital strategies.

Available to hire

I redefine pay-per-click campaigns through precision, performance, and AI-driven algorithms. My platform sets a new benchmark in campaign segmentation and KPI-driven optimization, ensuring every campaign achieves smarter growth and stronger ROI.
With 20+ years of marketing and leadership experience, I’ve developed technology that delivers unparalleled accuracy, scalable performance, and measurable results. I’m passionate about helping businesses grow through data-driven PPC and innovative digital strategies.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Hebrew (modern)

Fluent

English

Advanced

Work Experience

Founder at DIFMODE

January 1, 2021 - July 1, 2025

Founded DIFMODE, redefining PPC management with exclusive MANAGEMENT+ software driven by advanced algorithms, including GPT-4 AI. Led product development, go-to-market and client engagements to deliver precise campaign segmentation, KPI-driven optimization, and improved ROI.

Digital Marketing Manager at Graduway

August 1, 2021 - April 1, 2022

Plan and execute all digital marketing activities, including SEO/SEM, social media and display advertising campaigns. Measure and report performance against ROI and KPIs.

Head Of Digital Marketing at Qiwi

January 1, 2021 - June 1, 2021

Manage digital marketing activities for multiple brands; develop digital strategies to drive growth. Led departments including Native Media, Display, SEM, ASO, SMO and guided teams to deliver results.

Digital Marketing Executive at Markets.com

August 1, 2019 - December 1, 2020

Led a marketing team responsible for architecting and supporting brand digital marketing campaigns across channels. Provided leadership in Advanced Web Analytics, Competitive Intelligence, Experimentation (A/B, Multivariate), ClickStream & Outcomes Analysis, and more.

Head of PPC at Markets.com

August 1, 2016 - August 1, 2019

Led a PPC team; defined goals, targets and timetables; tracked daily operations and performance; mentored and motivated team members; encouraged creativity and high performance.

Head of PPC at Titanbet.com

January 1, 2013 - June 1, 2016

Built and managed the PPC team with multi-million USD annual budgets; managed campaigns in regulated markets; Facebook campaigns; focused on profitability, ROI, and multilingual campaigns; SEM strategy development and execution.

Chief Marketing Officer at Forexyard

September 1, 2011 - January 1, 2013

Built the marketing department and a measurable growth strategy; managed monthly marketing budget exceeding $500k; oversaw SEO, SEM, affiliates, media, social, email, promotions, and campaigns; strategic and operational planning; company later sold to Playtech in 2013.

PPC Manager at Xtrade Group

April 1, 2009 - September 1, 2011

SEM ownership for XForex.com (Xtrade.com); defined and implemented a unique SEM strategy; managed a $500k monthly budget; led a team of 5 account managers.

Web Development Team Lead at Finotec

November 1, 2006 - November 1, 2008

Led an R&D team of 5; planned and executed technology-driven projects; risk management and optimization; coordinated multiple projects under changing conditions.

Search Engine Marketing Manager at IGMD ltd

January 1, 2005 - January 1, 2007

Responsible for SEM in online gaming; achieved top 10 rankings for highly competitive keywords; on-page and off-page SEO; content optimization, keyword research, site structure and PPC campaigns.