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Communications and media professional with 2+ years of experience managing brand voice and multi-channel content strategies across B2C and B2B environments. Experienced brand spokesperson in English, French, and Arabic, with a proven ability to craft compelling narratives for press, digital, and social channels. Skilled in building and managing influencer and media partnerships, coordinating editorial calendars, and monitoring campaign performance. Combines strategic communications thinking with hands-on execution, consistently delivering measurable engagement growth and brand consistency. Passionate about cultural storytelling and brand identity rooted in heritage and community.…Communications and media professional with 2+ years of experience managing brand voice and multi-channel content strategies across B2C and B2B environments. Experienced brand spokesperson in English, French, and Arabic, with a proven ability to craft compelling narratives for press, digital, and social channels. Skilled in building and managing influencer and media partnerships, coordinating editorial calendars, and monitoring campaign performance. Combines strategic communications thinking with hands-on execution, consistently delivering measurable engagement growth and brand consistency. Passionate about cultural storytelling and brand identity rooted in heritage and community.

Hiba Laatiri

Social Media Manager, Content Producer, Content Creator

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Communications and media professional with 2+ years of experience managing brand voice and multi-channel content strategies across B2C and B2B environments. Experienced brand spokesperson in English, French, and Arabic, with a proven ability to craft compelling narratives for press, digital, and social channels. Skilled in building and managing influencer and media partnerships, coordinating editorial calendars, and monitoring campaign performance. Combines strategic communications thinking with hands-on execution, consistently delivering measurable engagement growth and brand consistency. Passionate about cultural storytelling and brand identity rooted in heritage and community.…Communications and media professional with 2+ years of experience managing brand voice and multi-channel content strategies across B2C and B2B environments. Experienced brand spokesperson in English, French, and Arabic, with a proven ability to craft compelling narratives for press, digital, and social channels. Skilled in building and managing influencer and media partnerships, coordinating editorial calendars, and monitoring campaign performance. Combines strategic communications thinking with hands-on execution, consistently delivering measurable engagement growth and brand consistency. Passionate about cultural storytelling and brand identity rooted in heritage and community.

Available to hire

Communications and media professional with 2+ years of experience managing brand voice and multi-channel content strategies across B2C and B2B environments. Experienced brand spokesperson in English, French, and Arabic, with a proven ability to craft compelling narratives for press, digital, and social channels. Skilled in building and managing influencer and media partnerships, coordinating editorial calendars, and monitoring campaign performance. Combines strategic communications thinking with hands-on execution, consistently delivering measurable engagement growth and brand consistency. Passionate about cultural storytelling and brand identity rooted in heritage and community.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

French

Advanced

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Marketing Manager (Remote) at Bureau d'Étude Energétique et Thermique, Nice, France

February 1, 2026 - Present

Served as primary brand voice and formal communications lead for an international energy consultancy, managing all external-facing content in English and French. Developed web content and social media copy that translates complex technical expertise into clear, accessible messaging for diverse international audiences. Monitored media and industry trends to ensure timely, on-brand communications and identified new channels and partnership opportunities. Coordinated content production across departments, aligning messaging between technical teams and external stakeholders.

Digital Marketing Lead at Ferid Around The World, Sousse, Tunisia

April 1, 2025 - January 1, 2026

Led integrated brand communications strategy across web, social, and email — delivering 15–20 pieces of content monthly and achieving a 20% increase in audience engagement. Built and managed influencer and media partnerships, negotiating content deals and coordinating collaborative campaigns to extend brand reach organically. Managed editorial calendar across 3+ channels, ensuring consistent brand voice and timely publication across all platforms. Optimized paid media campaigns (Facebook/Instagram) through data-driven A/B testing, reducing cost per lead by 15%. Produced monthly performance reports with actionable insights, presenting results to senior stakeholders.

Marketing Coordinator at MAP Educational Equipment, Sousse, Tunisia

January 1, 2025 - April 1, 2025

Managed brand communications across Facebook and TikTok, publishing 15–20 strategic posts monthly and maintaining a consistent voice across 20+ product materials. Coordinated with sales and product teams to align messaging, and organized a digital asset library for efficient content distribution.

Community Manager at L'instant Voyage, Sousse, Tunisia

June 1, 2021 - September 1, 2021

Managed public-facing social media presence for a travel brand, handling 50–60 daily community interactions and maintaining brand voice across 20–25 monthly content packages.