Throughout my 7 years in creative roles, I've cultivated a robust skillset including content creation, social media management, and community building.

About

Throughout my 7 years in creative roles, I’ve cultivated a robust skillset including content creation, social media management, and community building.

I possess strong analytical capabilities and apply data insights to optimize content performance. My expertise extends to developing engaging campaigns, managing social media platforms, and fostering vibrant online communities. I am passionate about leveraging these skills to create impactful content that drives engagement and achieves strategic goals for organizations.

  • 6 years' experience
  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education

Work experience· 5 roles

Senior Creative Executive - Social / Community / Content · Warner Music GroupNov 2020 – Nov 2025 · 5 yrs 1 mo

Served as the day-to-day voice of artists and communities across Instagram, TikTok, YouTube, Facebook and X; managed fan, media, and partner inquiries; produced talent interviews and supported YouTube growth; planned and executed end-to-end social coverage including content calendars, live moments, and fan activation.

Senior Creative Executive (Social / Community / Content) · Warner Music GroupNov 2020 – Nov 2025 · 5 yrs 1 mo

Day-to-day voice for artist/label communities across social channels; managed fan inquiries via DMs and comments; produced and edited talent interview content for social and campaign use; supported end-to-end social coverage including content calendars, publishing, and live/event moments; collaborated with content planning and execution teams to maintain brand tone and community expectations.

Marketing Intern · Universal Music GroupAug 2018 – Oct 2018 · 3 mos

Supported social content execution for artist campaigns; created marketing visuals including short-form video edits and asset versions for social and promotional use; helped manage end-to-end social coverage—content calendars, publishing support, and live/event moments; coordinated on content timing with artists and partners.

Football Player · National ClubJan 2015 – Jan 2016 · 1 yr 1 mo
Marketing Intern · Invade Co.Jan 2015 – Jan 2016 · 1 yr 1 mo

Education

Diploma in Media & Communications · Singapore Polytechnic2030 – 2016
GCE 'O' Levels · Singapore Sports School0002 – 2012

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