Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Sandra G. Tang, a digital marketing specialist based in New York with 6+ years driving growth and engagement across email, SMS, social, and paid campaigns for lifestyle brands, nonprofits, and e-commerce. I love turning data into clear, impactful messaging that boosts conversions and strengthens brand visibility. Throughout my career I’ve led multi-channel campaigns, optimized customer journeys, and collaborated cross-functionally to hit KPIs and revenue goals. I’m passionate about leveraging innovative tools and analytics to elevate audience growth and loyalty, while delivering thoughtful, customer-centric experiences.…Hi, I’m Sandra G. Tang, a digital marketing specialist based in New York with 6+ years driving growth and engagement across email, SMS, social, and paid campaigns for lifestyle brands, nonprofits, and e-commerce. I love turning data into clear, impactful messaging that boosts conversions and strengthens brand visibility. Throughout my career I’ve led multi-channel campaigns, optimized customer journeys, and collaborated cross-functionally to hit KPIs and revenue goals. I’m passionate about leveraging innovative tools and analytics to elevate audience growth and loyalty, while delivering thoughtful, customer-centric experiences.

Sandra G. Tang

Marketing Strategist, Digital Marketer, Growth Marketer, +2





Hi, I’m Sandra G. Tang, a digital marketing specialist based in New York with 6+ years driving growth and engagement across email, SMS, social, and paid campaigns for lifestyle brands, nonprofits, and e-commerce. I love turning data into clear, impactful messaging that boosts conversions and strengthens brand visibility. Throughout my career I’ve led multi-channel campaigns, optimized customer journeys, and collaborated cross-functionally to hit KPIs and revenue goals. I’m passionate about leveraging innovative tools and analytics to elevate audience growth and loyalty, while delivering thoughtful, customer-centric experiences.…Hi, I’m Sandra G. Tang, a digital marketing specialist based in New York with 6+ years driving growth and engagement across email, SMS, social, and paid campaigns for lifestyle brands, nonprofits, and e-commerce. I love turning data into clear, impactful messaging that boosts conversions and strengthens brand visibility. Throughout my career I’ve led multi-channel campaigns, optimized customer journeys, and collaborated cross-functionally to hit KPIs and revenue goals. I’m passionate about leveraging innovative tools and analytics to elevate audience growth and loyalty, while delivering thoughtful, customer-centric experiences.

Available to hire

Hi, I’m Sandra G. Tang, a digital marketing specialist based in New York with 6+ years driving growth and engagement across email, SMS, social, and paid campaigns for lifestyle brands, nonprofits, and e-commerce. I love turning data into clear, impactful messaging that boosts conversions and strengthens brand visibility.

Throughout my career I’ve led multi-channel campaigns, optimized customer journeys, and collaborated cross-functionally to hit KPIs and revenue goals. I’m passionate about leveraging innovative tools and analytics to elevate audience growth and loyalty, while delivering thoughtful, customer-centric experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Campaign Manager at Self-Employed Consultant

December 1, 2020 - Present

Lead multi-channel campaigns by managing 12–15 weekly initiatives, coordinating contributors, and ensuring timely execution across B2B and B2C audiences. Develop and optimize customer journeys with dynamic email lists, asset libraries, and segmentation strategies to drive member retention, donor engagement, and loyalty program participation. Implement workflow improvements to streamline campaign processes, enhance cross-functional collaboration, and reduce errors, delays, and miscommunications by 20%. Execute targeted marketing strategies for sponsorships, association dues, and advocacy programs, aligning campaigns with KPI objectives and organizational goals. Analyze and report campaign performance to inform data-driven decisions, optimize engagement, and enhance conversions across digital channels.

Ecommerce Digital Marketing Specialist at BFG Supply/ Greenhouse Megastore

June 1, 2024 - Present

Developed and executed digital brand strategy, contributing to $38+ million in annual revenue and strengthening overall market presence. Managed multi-channel marketing campaigns across Instagram, Facebook Meta, and YouTube, increasing subscriptions and conversions by over 30% within one year. Collaborated with performance marketing, SEO, paid media, display, and influencer teams to drive measurable growth and maximize audience engagement. Optimized e-commerce performance, achieving 10% YoY growth on the webstore while increasing EBITDA by 22% through strategic content and conversion-focused initiatives.

Email Marketing Manager at Housing Works

May 1, 2023 - May 1, 2024

Designed and executed targeted email campaigns, growing subscriber base by 60% through segmentation, niche strategies, and promotional initiatives. Optimized digital marketing performance, leveraging analytics and audience insights to enhance campaign effectiveness and ROI. Led migration to a new email and SMS CRM platform, completing the project in under three months and increasing conversions by 20% across e-shop, thrift stores, bookstore, and auctions. Managed affiliate and influencer programs, driving engagement and brand visibility for National Thrift Shop Day.

Digital Marketing Manager at Scotch & Soda, LLC

August 1, 2022 - May 20, 2023

Executed seasonal promotions and exclusive offers, driving 25% year-over-year revenue growth and increasing overall digital engagement. Expanded subscription base by over 30% across Canadian and European audiences, delivering targeted content in Spanish and Dutch. Led event marketing initiatives for new store openings and sample sales, achieving over 25% conversion growth. Directed creative content production, including photoshoots, video reels, and image assets for Meta, Instagram, TikTok, Pinterest, and Threads, increasing followers by 500+ and boosting brand awareness by 25%.

Digital Marketing Manager - Freelance at New York Philharmonic, Japan Society, Food52

April 1, 2016 - August 20, 2022

Drove membership and loyalty growth, increasing program subscriptions and credit card enrollments by 15% within six months. Optimized campaign operations and resource allocation, saving over $1,500 in departmental costs through strategic delegation and task management. Implemented conversion-focused marketing initiatives, including in-store promotions, VIP events, and tier-based donor reward programs, increasing site conversion by 15% and enhancing donor engagement.