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I am a Lead Product Designer and UX Architect with deep expertise in financial, insurance, and enterprise platforms. I design responsive, accessible, and system-based experiences that simplify complex workflows and support long-term client relationships, from onboarding to benefits and retirement journeys. I integrate AI technologies such as intelligent agents, predictive personalization, and generative design tools to enhance decision-making and user engagement. I am an experienced collaborator with executives, developers, and service designers, bringing design systems and data-driven insights to every project.…I am a Lead Product Designer and UX Architect with deep expertise in financial, insurance, and enterprise platforms. I design responsive, accessible, and system-based experiences that simplify complex workflows and support long-term client relationships, from onboarding to benefits and retirement journeys. I integrate AI technologies such as intelligent agents, predictive personalization, and generative design tools to enhance decision-making and user engagement. I am an experienced collaborator with executives, developers, and service designers, bringing design systems and data-driven insights to every project.

AASTHA TUTEJA

Product Designer, UX Designer, UI Designer, +2

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I am a Lead Product Designer and UX Architect with deep expertise in financial, insurance, and enterprise platforms. I design responsive, accessible, and system-based experiences that simplify complex workflows and support long-term client relationships, from onboarding to benefits and retirement journeys. I integrate AI technologies such as intelligent agents, predictive personalization, and generative design tools to enhance decision-making and user engagement. I am an experienced collaborator with executives, developers, and service designers, bringing design systems and data-driven insights to every project.…I am a Lead Product Designer and UX Architect with deep expertise in financial, insurance, and enterprise platforms. I design responsive, accessible, and system-based experiences that simplify complex workflows and support long-term client relationships, from onboarding to benefits and retirement journeys. I integrate AI technologies such as intelligent agents, predictive personalization, and generative design tools to enhance decision-making and user engagement. I am an experienced collaborator with executives, developers, and service designers, bringing design systems and data-driven insights to every project.

Available to hire

I am a Lead Product Designer and UX Architect with deep expertise in financial, insurance, and enterprise platforms. I design responsive, accessible, and system-based experiences that simplify complex workflows and support long-term client relationships, from onboarding to benefits and retirement journeys.

I integrate AI technologies such as intelligent agents, predictive personalization, and generative design tools to enhance decision-making and user engagement. I am an experienced collaborator with executives, developers, and service designers, bringing design systems and data-driven insights to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Lead UX Designer (Experience Strategy & Architecture) at RBC Capital Markets

August 1, 2025 - Present

Led UX work for RBC’s Client Lifecycle Management (CLM) platform, shaping end-to-end flows for client onboarding, credit setup, and CST processes. Defined future-state journeys and experience direction for complex internal workflows, balancing usability, compliance, and business needs. Simplified complex rules into clear, scalable workflows and interaction patterns that teams could build and maintain. Delivered clean, implementation-ready designs aligned with design system standards, accessibility guidelines, and quality expectations. Traveled as needed to support stakeholder workshops, working sessions, and project alignment.

Product Designer at Scotiabank

August 1, 2024 - March 1, 2025

Redesigned product pages on Scotiabank.com with a mobile-first, data-informed strategy, supporting complex workflows for offerings like the “Preferred Package for Students,” StartRight™ Program for newcomers, and Climate Action initiatives. Led Interaction Design for multiple high-impact flows, applied system-based design thinking to balance user needs, business goals, and platform constraints. Designed and maintained scalable components within the Scotiabank Design System, ensuring consistency and accessibility across touchpoints. Conducted usability testing and applied insights to iterate on responsive, WCAG-compliant designs. Collaborated with cross-functional teams to enhance the digital servicing platform for customer interactions and account management. Presented design strategies and research findings to stakeholders, aligning UX direction with enterprise product goals.

Sr. UX&UI Designer at CIBC (IBM)

February 1, 2022 - March 1, 2023

Redesigned the 'New to Canada' digital experience on CIBC.com and the CIBC Mobile App to help newcomers open accounts, apply for credit, and access tailored offers. Led end-to-end design initiatives across web and mobile, driving improvements in Interaction Design and visual clarity. Created, updated, and delivered pixel-perfect assets in Figma, aligned with the CIBC Design System and accessibility standards. Conducted and integrated findings from user research and usability testing to optimize critical flows and increase conversion. Ensured design handoff included detailed specs and components for developers. Facilitated stakeholder workshops to align design decisions with product strategy and compliance. Collaborated with Agile squads across product, development, and marketing.

Sr. UX&UI Designer at Scotiabank

September 1, 2021 - February 1, 2022

Led Interaction Design for Scotiabank’s SigFig-powered OmniFlow Investment Platform, integrating the advanced investment advisory tool into legacy workflows used by Financial Advisors across Canada. Delivered a modern, responsive experience that improved advisor efficiency and enabled seamless digital investment onboarding. Partnered with product, business, and engineering teams to define end-to-end user journeys; prototyped in Figma for iPad and desktop; conducted workshops and usability testing with Financial Advisors; contributed reusable OmniFlow components to the enterprise Design System.

Sr. UX&UI Designer at HSB – MunichRe (HCL)

October 1, 2020 - November 1, 2021

Redesigned HSB’s inspection and claims workflow by digitizing paper-based forms into a streamlined Android tablet app and Claims Experience system. Led Interaction Design for tablet and web interfaces; conducted contextual research with field users; facilitated cross-functional workshops; delivered responsive, accessible design solutions optimized for complex enterprise workflows.

UX&UI Designer at Scotiabank

September 1, 2016 - May 1, 2020

Designed Scotiabank’s first fully digital, paperless Customer Onboarding Experience. Created end-to-end onboarding flows for savings, chequing, and credit card products; worked closely with development to provide detailed design specs and assets; integrated usability feedback and ensured WCAG compliance.

UX&UI Designer at MedAvail Technologies

August 1, 2013 - September 1, 2016

Redesigned MedAvail’s Pharmacy Kiosk and supporting platforms. Created production-ready UI designs for mobile, kiosk, and web; conducted usability testing with patients and pharmacists; delivered inclusive, responsive designs meeting ADA and WCAG standards.

Developer Analyst (Team Lead) at Aon Hewitt

April 1, 2007 - February 1, 2013

Contributed on development projects; team leadership responsibilities and analysis work.

Web Designer at Binary Semantics Ltd.

September 1, 2005 - April 1, 2007

Researched and designed web interfaces; produced front-end assets.