Adam Newman

Led development across frontend architecture, build tooling, and platform integrations for D2C, B2B, and international storefronts. Designed and maintained a shared frontend architecture across U.S. and EU storefronts, enabling synchronized Liquid, JavaScript, and asset distribution via a centralized shared directory and build pipeline (Webpack/Vite). Built scalable, component-driven UI systems using Vue, Alpine.js, and Tailwind CSS, supporting dynamic data hydration and cross-platform reuse. Converted legacy templates into modular, JSON-driven layouts. Architected a section-based JavaScript loading system using Alpine.js and modular bundling, dynamically initializing components only when present in the DOM. Worked with client-side state, data hydration, and API-backed UI updates. Developed and maintained serverless backend endpoints using DigitalOcean Functions for integrations and API orchestration. Automated data workflows and system integrations using Zapier. Maintained and evolved

Led development of core e-commerce experiences, including product detail pages (PDP) built in Vue, supporting dynamic product configuration and real-time UI updates. Built and optimized high-traffic frontend interfaces using Vue.js and modern JavaScript, focusing on performance, responsiveness, and conversion-driven UX. Developed custom cart and checkout enhancements, integrating business logic, promotions, and third-party services into a seamless purchase flow. Integrated and maintained third-party platforms including analytics, marketing automation, and CRM systems, ensuring accurate tracking and data flow across the customer journey. Partnered closely with design and product teams to iterate on UX improvements, A/B testing initiatives, and feature rollouts across revenue-critical pages.

Delivered client-facing web experiences in an agency environment, building custom WordPress and JavaScript-based solutions across multiple projects with tight timelines. Developed responsive, production-ready interfaces using React, Vue, and WordPress theming (PHP, template structure, and CMS-driven content rendering). Translated Adobe XD designs into scalable, maintainable frontend architectures, ensuring pixel accuracy and cross-browser consistency. Collaborated with designers, project managers, and backend engineers to rapidly iterate on client requirements and deliver high-quality builds under deadline. Established frontend best practices and reusable patterns to improve development efficiency across projects.