Customer-facing role handling retail sales and online marketplace presence. Assisted customers, managed product listings, promotions, and order processing; coordinated with teams to optimize sales on Lazada and other store channels.

Marketing Executive at Bellezza Aesthetics Pte Ltd

September 1, 2024 - Present

Marketing and digital content specialist responsible for creating and coordinating content across multiple Instagram accounts, updating website content and product pages, planning and executing email marketing campaigns, and supporting promotions and product launches. Produced blog content, banners, and marketing materials; managed influencer collaborations; monitored content performance with Instagram insights; assisted with in-store campaigns and brand consistency across teams. Coordinated photo/video shoots and performed basic image/video editing using Canva and Cap Cut; oversaw ecommerce and store operations and contributed to budgeting and reporting.

Marketing Executive at Lavande Pte Ltd

July 1, 2022 - July 1, 2023

Led digital content creation, campaign execution, and ecommerce operations; managed social media accounts, produced marketing materials, coordinated online promotions, and supported email campaigns. Drove influencer collaborations and product launches; maintained brand consistency; tracked content performance and adjusted strategy to improve engagement and conversions.

Accounts Administrative Executive at Bega

November 1, 2019 - February 1, 2020

Provided accounts administration support, including payroll submissions, budgeting, and daily account tracking. Assisted with monthly closings, financial reporting, and journal entries in SQL-based accounting system; maintained financial records and supported general accounting tasks.