Hi, I’m Aditi Agrawal, a data-driven marketing professional based in Singapore with a track record of turning data into growth. I love translating segmentation, web analytics, and multi-channel campaigns into clear, revenue-driving strategies. I’ve led go-to-market planning for new brands, built end-to-end e-commerce ecosystems, and used CRM and lifecycle automation to boost retention and conversions across markets. Currently pursuing an MSc in Management with a marketing specialization at SMU, I combine academic rigor with hands-on experience across consumer brands, D2C, and partnerships. With a BA in Economics and experience in campaigns across multiple countries, I’m excited to drive measurable growth for ambitious brands in fast-paced environments.

Aditi Agrawal

Hi, I’m Aditi Agrawal, a data-driven marketing professional based in Singapore with a track record of turning data into growth. I love translating segmentation, web analytics, and multi-channel campaigns into clear, revenue-driving strategies. I’ve led go-to-market planning for new brands, built end-to-end e-commerce ecosystems, and used CRM and lifecycle automation to boost retention and conversions across markets. Currently pursuing an MSc in Management with a marketing specialization at SMU, I combine academic rigor with hands-on experience across consumer brands, D2C, and partnerships. With a BA in Economics and experience in campaigns across multiple countries, I’m excited to drive measurable growth for ambitious brands in fast-paced environments.

Available to hire

Hi, I’m Aditi Agrawal, a data-driven marketing professional based in Singapore with a track record of turning data into growth. I love translating segmentation, web analytics, and multi-channel campaigns into clear, revenue-driving strategies. I’ve led go-to-market planning for new brands, built end-to-end e-commerce ecosystems, and used CRM and lifecycle automation to boost retention and conversions across markets.

Currently pursuing an MSc in Management with a marketing specialization at SMU, I combine academic rigor with hands-on experience across consumer brands, D2C, and partnerships. With a BA in Economics and experience in campaigns across multiple countries, I’m excited to drive measurable growth for ambitious brands in fast-paced environments.

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Language

English
Fluent

Work Experience

Senior Marketing Strategy and E-Commerce Executive at Eclectique Concepts
April 1, 2025 - Present
Led full-funnel GTM for a new D2C alcohol brand, defining pricing, positioning, and platform rollout to project over $1.5M in Year 1 GMV. Built end-to-end e-commerce infrastructure with 600+ SKUs, bundles, vouchers, and loyalty flows; secured 5+ platform tie-ups for multichannel sales and retention. Implemented CRM-driven retention strategies and lifecycle campaigns to optimize conversions and repeat purchases.
Marketing Strategy Executive at Eclectique Concepts
June 1, 2023 - March 1, 2024
Generated revenue growth through full-funnel marketing alignment and campaign optimization, contributing to YoY growth and improving ROAS. Conducted market intelligence, pricing, and promotions analyses across 12 brands to inform platform selection and promotional strategies. Built lifecycle automation and improved on-site and email engagement to drive retention.
Ads Operations Intern / Regional Brand and Growth Marketing at Shopee Singapore
April 1, 2023 - August 1, 2023
Managed ad operations for 60+ sellers and 25% of long-term brands, boosting ROAS by 20% in 3 months. Analyzed real-time campaign data to optimize GMV during key sale events, applied segmentation to allocate budgets across 30+ campaigns, and performed bid optimization to improve visibility and conversions.
Marketing Data Analyst at Glanbia Performance Nutrition
November 1, 2022 - March 1, 2023
CRM optimization across 200K+ SEA user records, increasing retention and email conversions by 15% via targeted segmentation. Drove campaigns for 50+ SKUs through partnerships with 7+ brands and conducted market research across SEA, Japan, and Korea to inform pricing and product decisions.
Data Operations Associate – Company Intelligence at Preqin
June 1, 2021 - July 1, 2022
Tracked 1,000+ portfolio companies’ venture funding, IPOs, products, and growth strategies globally. Mapped 50+ industries and 20+ verticals to ensure accurate portfolio classifications, and updated financial data in the Preqin system to drive client engagement by 20%.

Education

Master of Science in Management (Marketing Specialization) at Singapore Management University
August 1, 2022 - December 1, 2023
Bachelor of Arts in Economics (Honours) at Christ University
June 1, 2018 - June 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services