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I’m Ziqing Wang, also known as Rosie — a high-achieving student at the University of Melbourne and a Dean’s Honours List nominee. I specialise in campaign planning, CRM, and social media strategy, with experience working across both Australian and Asian markets. I enjoy combining creative thinking with data to shape ideas that resonate with real audiences. I’ve contributed to global campaigns for brands like Pepsi and Cathay Pacific at Publicis Groupe, and gained hands-on experience at Hungry Panda, the world’s largest Asian food delivery platform. I’m passionate about turning insights into engaging campaigns that not only capture attention, but also drive meaningful, measurable impact.…I’m Ziqing Wang, also known as Rosie — a high-achieving student at the University of Melbourne and a Dean’s Honours List nominee. I specialise in campaign planning, CRM, and social media strategy, with experience working across both Australian and Asian markets. I enjoy combining creative thinking with data to shape ideas that resonate with real audiences. I’ve contributed to global campaigns for brands like Pepsi and Cathay Pacific at Publicis Groupe, and gained hands-on experience at Hungry Panda, the world’s largest Asian food delivery platform. I’m passionate about turning insights into engaging campaigns that not only capture attention, but also drive meaningful, measurable impact.

Rosie Wang

Content Creator, Content Designer, Marketing Strategist, +2

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I’m Ziqing Wang, also known as Rosie — a high-achieving student at the University of Melbourne and a Dean’s Honours List nominee. I specialise in campaign planning, CRM, and social media strategy, with experience working across both Australian and Asian markets. I enjoy combining creative thinking with data to shape ideas that resonate with real audiences. I’ve contributed to global campaigns for brands like Pepsi and Cathay Pacific at Publicis Groupe, and gained hands-on experience at Hungry Panda, the world’s largest Asian food delivery platform. I’m passionate about turning insights into engaging campaigns that not only capture attention, but also drive meaningful, measurable impact.…I’m Ziqing Wang, also known as Rosie — a high-achieving student at the University of Melbourne and a Dean’s Honours List nominee. I specialise in campaign planning, CRM, and social media strategy, with experience working across both Australian and Asian markets. I enjoy combining creative thinking with data to shape ideas that resonate with real audiences. I’ve contributed to global campaigns for brands like Pepsi and Cathay Pacific at Publicis Groupe, and gained hands-on experience at Hungry Panda, the world’s largest Asian food delivery platform. I’m passionate about turning insights into engaging campaigns that not only capture attention, but also drive meaningful, measurable impact.

Available to hire

I’m Ziqing Wang, also known as Rosie — a high-achieving student at the University of Melbourne and a Dean’s Honours List nominee.

I specialise in campaign planning, CRM, and social media strategy, with experience working across both Australian and Asian markets. I enjoy combining creative thinking with data to shape ideas that resonate with real audiences.

I’ve contributed to global campaigns for brands like Pepsi and Cathay Pacific at Publicis Groupe, and gained hands-on experience at Hungry Panda, the world’s largest Asian food delivery platform.

I’m passionate about turning insights into engaging campaigns that not only capture attention, but also drive meaningful, measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Media Planning Coordinator at Publicis Groupe

November 1, 2024 - March 1, 2025

Contributed to Cathay Pacific's 'Go Onsite' campaign, supporting creative concept development and visual ad design, achieving a 2.8% CTR and driving a 15% sales increase through promoting value-added services such as ski equipment shipping and travel packages. Supported the planning of three Pepsi Music projects, optimizing campus competition mechanisms via student surveys and case studies; coordinated single releases on Tencent Music & TikTok, targeting 5M streams within the first week; organized music festivals across cities of different tiers. Developed a co-branded Mirinda x Genshin Impact campaign, formulating KOL collaboration strategies and conducting market & targeted audience research; designed 3 hashtag challenges for RedNote & TikTok, with the first generating 1.22M impressions.

Marketing & Delivery Strategy Specialist at Hungry Panda

November 1, 2023 - March 1, 2024

Implemented strategic marketing campaigns targeting diverse demographics including students, office professionals, and households; utilized multi-channel strategies such as in-app banners, SMS, and pop-up ads, leading to a 12% growth in orders for 100+ partner restaurants. Conducted weekly search term analysis to optimize in-app restaurant recommendation algorithms and identify promotional opportunities, boosting app retention rate by 8% and search-to-order conversions by 10% in three months. Monitored social media trends and advised partner restaurants on new menu offerings, including sugar-free cakes (erythritol-sweetened) to cater to diabetic customers.

Social Media Assistant at Realme

November 1, 2021 - March 1, 2022

Led content creation for major social platforms (Weibo, WeChat, Twitter), increasing fan engagement by 30% over four months; grew Weibo followers by 230K and Twitter by 2.6K, with an average of 47K views per WeChat article. Managed the brand's TikTok account, producing 10+ viral videos, accumulating 80K+ likes and growing followers to 1.32 million since 2022. Coordinated 2 live-stream product launches, achieving over 22 million views and contributing to sales of 100K units on launch day. Analyzed multi-platform data and produced monthly reports, recommending a TikTok live-stream sales channel to bundle earphones with smartphones, resulting in a 7% sales increase across 3 sessions.

Marketing Director at University of Melbourne Chinese Music Group

August 1, 2022 - Present

Led a team of 8 in coordinating online promotions and campus outreach for 10+ student events, resulting in over 5,000 attendees and 75 new members by 2025 semester one. Managed social media content calendars, copy, and visuals for Instagram and Facebook; executed 4 live-stream sessions, growing the account by 3,860 followers. Secured 5 sponsorships by preparing proposals and negotiating terms, planning events including a 'Friday Movie Night' initiative with Chinatown Cinema to provide free tickets and after-parties.