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I’m a conversion-focused copywriter and brand marketing strategist who blends data-driven storytelling with direct-response tactics. My work spans email marketing, funnel design, and full-funnel brand development, and I’ve delivered measurable wins like a 38% revenue lift in 90 days and more than $1.18M in sales within four months, across wellness, fitness, and eCommerce brands. I excel at building high-performing campaigns across email, web, and social, ensuring copy aligns with business goals and drives engagement, loyalty, and revenue. Recent roles include leading a full-funnel program for Springs Soccer Club and running independent brand campaigns under my Iamchrisxco brand.…I’m a conversion-focused copywriter and brand marketing strategist who blends data-driven storytelling with direct-response tactics. My work spans email marketing, funnel design, and full-funnel brand development, and I’ve delivered measurable wins like a 38% revenue lift in 90 days and more than $1.18M in sales within four months, across wellness, fitness, and eCommerce brands. I excel at building high-performing campaigns across email, web, and social, ensuring copy aligns with business goals and drives engagement, loyalty, and revenue. Recent roles include leading a full-funnel program for Springs Soccer Club and running independent brand campaigns under my Iamchrisxco brand.

Christian Onalfo

Copywriter, Brand Strategist, Marketing Strategist, +2

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I’m a conversion-focused copywriter and brand marketing strategist who blends data-driven storytelling with direct-response tactics. My work spans email marketing, funnel design, and full-funnel brand development, and I’ve delivered measurable wins like a 38% revenue lift in 90 days and more than $1.18M in sales within four months, across wellness, fitness, and eCommerce brands. I excel at building high-performing campaigns across email, web, and social, ensuring copy aligns with business goals and drives engagement, loyalty, and revenue. Recent roles include leading a full-funnel program for Springs Soccer Club and running independent brand campaigns under my Iamchrisxco brand.…I’m a conversion-focused copywriter and brand marketing strategist who blends data-driven storytelling with direct-response tactics. My work spans email marketing, funnel design, and full-funnel brand development, and I’ve delivered measurable wins like a 38% revenue lift in 90 days and more than $1.18M in sales within four months, across wellness, fitness, and eCommerce brands. I excel at building high-performing campaigns across email, web, and social, ensuring copy aligns with business goals and drives engagement, loyalty, and revenue. Recent roles include leading a full-funnel program for Springs Soccer Club and running independent brand campaigns under my Iamchrisxco brand.

Available to hire

I’m a conversion-focused copywriter and brand marketing strategist who blends data-driven storytelling with direct-response tactics. My work spans email marketing, funnel design, and full-funnel brand development, and I’ve delivered measurable wins like a 38% revenue lift in 90 days and more than $1.18M in sales within four months, across wellness, fitness, and eCommerce brands.

I excel at building high-performing campaigns across email, web, and social, ensuring copy aligns with business goals and drives engagement, loyalty, and revenue. Recent roles include leading a full-funnel program for Springs Soccer Club and running independent brand campaigns under my Iamchrisxco brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Intermediate

Work Experience

Marketing Strategist at Springs Soccer Club

January 1, 2025 - Present

Drove $1.63M in total booked revenue across all programs, a 19.3% YoY increase, by executing a full-funnel marketing strategy across email, social, web, and local outreach. Delivered a 436% increase in youth program revenue ($10,360 to $55,546) through targeted segmented campaigns and benefit-driven messaging rewrites. Produced the organization's highest-grossing tournament to date ($347,385), growing team participation 17% (324 to 379 teams) and optimizing entry fee pricing to unlock $50,925 in new revenue. Grew Instagram to 1.98M projected annual views and Facebook to 306K+ views/year through CTA-driven content strategy. Managed 6,000+ player/family contacts across Mailchimp, Playmetrics, and Constant Contact with advanced segmentation by age group, registration status, and interest. Built and maintained a full-year omnichannel content calendar across web, email, social, and local print, driving consistent registration momentum and brand authority. Boosted website traffic to ~5,000 m

Freelance Copywriter & Brand Marketing Specialist at Iamchrisxco (Personal Brand)

March 1, 2023 - Present

Created integrated marketing campaigns combining email, social media, and content marketing, leading to a 30% rise in customer engagement. Developed compelling brand stories that reinforced brand identity and fostered customer loyalty. Implemented data-driven email sequences achieving a 73% average open rate, significantly enhancing conversion rates and customer lifetime value. Partnered with clients to refine brand messaging, ensuring all content aligned with marketing strategies and brand positioning. Conducted in-depth market and audience research to inform targeted copywriting strategies. Applied personal branding frameworks to articulate clients' mission, values, and target audience, resulting in a 20% growth in client inquiries. Designed cohesive content strategies, including email campaigns and social media, to maintain consistent messaging and strengthen brand authority.

Owner and Operator at COS

January 1, 2014 - June 1, 2025

Founded and promoted a soccer clinic brand, attracting over 700+ youth players in the LA county area through strategic marketing, content creation, and community outreach. Crafted engaging promotional materials to highlight program benefits, resulting in a steady influx of clients. Distributed weekly correspondence and educational material to athletes and parents.

Freelance Copywriter & Email Marketer at Aplos Nutrition

November 1, 2024 - March 1, 2025

Increased revenue by 38% in 90 days by executing conversion-optimized email strategies — all without relying on paid ads. Developed high-converting mobile and desktop pop-ups with personalized offers, significantly improving engagement and on-site conversions. Built an automated Welcome Series to nurture new subscribers, reinforce brand values, and drive immediate sales. Conducted A/B testing and audience segmentation to optimize campaign timing, content, and structure for maximum ROI.

Social Media Manager at Rabona Sports

March 1, 2021 - March 1, 2024

Managed social media accounts for 12 amateur and professional athletes. Developed copy for content, posts, stories for brand deals and boost online presence.

Freelance & Consulting Copywriter & Brand Marketing Specialist at Iamchrisxco (Personal Brand)

March 1, 2023 - Present

Created integrated marketing campaigns across email, social, and content marketing, driving a 30% rise in customer engagement. Implemented data-driven email sequences achieving a 73% average open rate, enhancing conversions and customer lifetime value. Guided clients on brand messaging alignment, conducted market/audience research, and articulated mission/value targeting to grow inquiries.

Owner and Operator at COS | Los Angeles

January 1, 2014 - June 1, 2025

Founded and promoted a soccer clinic brand, attracting 700+ youth players in LA County through strategic marketing, content creation, and community outreach. Produced promotional materials, distributed weekly communications, and supported athlete/parent education.

Manager at Rabona Sports

March 1, 2021 - March 1, 2024

Managed social media accounts for 12 amateur and professional athletes. Created copy for content, posts, and stories for brand deals, boosting online presence.