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Hi, I’m Veronica Hong, a game-focused user acquisition professional who thrives at the intersection of creative strategy and data-driven growth. I’ve led overseas app-install campaigns for mid-to-hardcore mobile games across MEA, Europe, North America and SEA, managing budgets well into six figures monthly and supporting product launch, testing, and scaling phases. I partner with Google, Meta, and Apple Search Ads to translate creative insights into measurable performance, driving scalable growth while maintaining cost efficiency. I enjoy turning platform mechanics into compelling campaigns, overseeing creative production and localization, and collaborating with cross-functional teams to elevate both creative quality and business results.…Hi, I’m Veronica Hong, a game-focused user acquisition professional who thrives at the intersection of creative strategy and data-driven growth. I’ve led overseas app-install campaigns for mid-to-hardcore mobile games across MEA, Europe, North America and SEA, managing budgets well into six figures monthly and supporting product launch, testing, and scaling phases. I partner with Google, Meta, and Apple Search Ads to translate creative insights into measurable performance, driving scalable growth while maintaining cost efficiency. I enjoy turning platform mechanics into compelling campaigns, overseeing creative production and localization, and collaborating with cross-functional teams to elevate both creative quality and business results.

Veronica Hong

Graphic Designer, Brand Designer, Illustrator, +2

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Hi, I’m Veronica Hong, a game-focused user acquisition professional who thrives at the intersection of creative strategy and data-driven growth. I’ve led overseas app-install campaigns for mid-to-hardcore mobile games across MEA, Europe, North America and SEA, managing budgets well into six figures monthly and supporting product launch, testing, and scaling phases. I partner with Google, Meta, and Apple Search Ads to translate creative insights into measurable performance, driving scalable growth while maintaining cost efficiency. I enjoy turning platform mechanics into compelling campaigns, overseeing creative production and localization, and collaborating with cross-functional teams to elevate both creative quality and business results.…Hi, I’m Veronica Hong, a game-focused user acquisition professional who thrives at the intersection of creative strategy and data-driven growth. I’ve led overseas app-install campaigns for mid-to-hardcore mobile games across MEA, Europe, North America and SEA, managing budgets well into six figures monthly and supporting product launch, testing, and scaling phases. I partner with Google, Meta, and Apple Search Ads to translate creative insights into measurable performance, driving scalable growth while maintaining cost efficiency. I enjoy turning platform mechanics into compelling campaigns, overseeing creative production and localization, and collaborating with cross-functional teams to elevate both creative quality and business results.

Available to hire

Hi, I’m Veronica Hong, a game-focused user acquisition professional who thrives at the intersection of creative strategy and data-driven growth. I’ve led overseas app-install campaigns for mid-to-hardcore mobile games across MEA, Europe, North America and SEA, managing budgets well into six figures monthly and supporting product launch, testing, and scaling phases.

I partner with Google, Meta, and Apple Search Ads to translate creative insights into measurable performance, driving scalable growth while maintaining cost efficiency. I enjoy turning platform mechanics into compelling campaigns, overseeing creative production and localization, and collaborating with cross-functional teams to elevate both creative quality and business results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Chinese

Fluent

Work Experience

Advertising Specialist at Yalla Group

March 1, 2023 - September 30, 2025

Overseas app-install UA & scaled growth for multiple mid-to-hardcore mobile games; managed daily budgets of $3,000+ and six-figure monthly spend; supported product launches, testing, and scaling across MEA, NA, Europe, and SEA. Led creative strategy involvement across 50-90% of projects and supervised the production of 500+ English video creatives (gameplay showcases, narrative hooks, emotional triggers, localized messaging). Achieved 20-40% CPI reductions during scaling through structured testing and iterative optimization. Executed campaigns across Meta Ads, Google Ads, TikTok Ads, and Apple Search Ads with platform-specific testing frameworks. Maintained close collaboration with Google, Meta, and Apple platform teams and used AI-assisted tools to accelerate ideation and asset iteration.