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I'm a data-driven digital marketing professional who thrives on turning insights into revenue. I love optimizing campaigns across digital and OOH channels, translating platform and regional trends into actionable strategies. My work spans media planning, UI/UX design, and content creation, with a proven track record of delivering tangible results. In past roles I drove a 21% uplift in Disney bookings within 6 months and produced award-winning campaigns for high-profile initiatives. I thrive in collaborative, cross-functional environments and enjoy building visually compelling assets, scalable processes, and data-driven social strategies. I’m always exploring new ways to combine creativity with analytics to elevate brand storytelling and drive measurable impact.…I'm a data-driven digital marketing professional who thrives on turning insights into revenue. I love optimizing campaigns across digital and OOH channels, translating platform and regional trends into actionable strategies. My work spans media planning, UI/UX design, and content creation, with a proven track record of delivering tangible results. In past roles I drove a 21% uplift in Disney bookings within 6 months and produced award-winning campaigns for high-profile initiatives. I thrive in collaborative, cross-functional environments and enjoy building visually compelling assets, scalable processes, and data-driven social strategies. I’m always exploring new ways to combine creativity with analytics to elevate brand storytelling and drive measurable impact.

Gina Lim

Content Creator, UX Designer, UI Designer, +2

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I'm a data-driven digital marketing professional who thrives on turning insights into revenue. I love optimizing campaigns across digital and OOH channels, translating platform and regional trends into actionable strategies. My work spans media planning, UI/UX design, and content creation, with a proven track record of delivering tangible results. In past roles I drove a 21% uplift in Disney bookings within 6 months and produced award-winning campaigns for high-profile initiatives. I thrive in collaborative, cross-functional environments and enjoy building visually compelling assets, scalable processes, and data-driven social strategies. I’m always exploring new ways to combine creativity with analytics to elevate brand storytelling and drive measurable impact.…I'm a data-driven digital marketing professional who thrives on turning insights into revenue. I love optimizing campaigns across digital and OOH channels, translating platform and regional trends into actionable strategies. My work spans media planning, UI/UX design, and content creation, with a proven track record of delivering tangible results. In past roles I drove a 21% uplift in Disney bookings within 6 months and produced award-winning campaigns for high-profile initiatives. I thrive in collaborative, cross-functional environments and enjoy building visually compelling assets, scalable processes, and data-driven social strategies. I’m always exploring new ways to combine creativity with analytics to elevate brand storytelling and drive measurable impact.

Available to hire

I’m a data-driven digital marketing professional who thrives on turning insights into revenue. I love optimizing campaigns across digital and OOH channels, translating platform and regional trends into actionable strategies. My work spans media planning, UI/UX design, and content creation, with a proven track record of delivering tangible results. In past roles I drove a 21% uplift in Disney bookings within 6 months and produced award-winning campaigns for high-profile initiatives.

I thrive in collaborative, cross-functional environments and enjoy building visually compelling assets, scalable processes, and data-driven social strategies. I’m always exploring new ways to combine creativity with analytics to elevate brand storytelling and drive measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Media Executive at Publicis Groupe

May 1, 2025 - Present

Led Disney Cruise’s SG and ID media operations, overseeing media planning, budgeting, ad setups, and vendor coordination across digital and out-of-home platforms. Delivered weekly performance reports translating platform and regional trends into actionable insights that shaped client strategy across APAC. Executed 7-figure lead generation campaigns for Disney’s maiden voyage, driving a 21% uplift in bookings within 6 months.

Digital Marketing Intern at Temasek Holdings

May 1, 2024 - October 1, 2024

Produced videos featuring stakeholders like Bill Gates, showcased to PM Wong and key dignitaries for the 50th Anniversary campaign. Developed and executed data-driven social media strategies focused on brand protection resulting in traffic and engagement rates surpassing benchmarks. Designed visual assets and crafted ad and LinkedIn copy, increasing engagement rates by 15%. Coordinated cross-functional teams for the corporate website, resulting in a timely launch.

UI/UX Designer Intern at Singapore Tourism Board

May 1, 2023 - December 1, 2023

Revamped the Dining page on our national tourism website through extensive user research, earning positive reception by 73% of users across 10+ countries. Led the development of a service blueprint, enhancing the coherence of the department’s overarching marketing strategy. Conceptualised monthly eDMs aimed at cultivating awareness of UX among employees, garnering commendation from the CTO.

Content Creator at LEMON8

November 1, 2022 - May 1, 2025

Created engaging content, garnering 500,000+ impressions and a 1.5% engagement rate within 2 months. Secured multiple brand deals with prominent beauty clients like MAC Cosmetics and Clinique, with Lemon8 staff seeking collaboration for various campaigns. Conducted market research to respond to emerging trends effectively.