Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m Jana Smeilus, a Swiss-based creative leader focused on building compelling events, brands, and digital experiences. I enjoy turning ideas into tangible outcomes—from end-to-end event programs to e-commerce launches with strong visual storytelling and customer engagement. I thrive in entrepreneurial settings, having founded Mystery Ling erie GmbH and led teams across marketing, sales, and operations. I love shaping brands through hands-on execution, data-driven decisions, and collaborative partnerships across internal and external stakeholders.…Hi there! I’m Jana Smeilus, a Swiss-based creative leader focused on building compelling events, brands, and digital experiences. I enjoy turning ideas into tangible outcomes—from end-to-end event programs to e-commerce launches with strong visual storytelling and customer engagement. I thrive in entrepreneurial settings, having founded Mystery Ling erie GmbH and led teams across marketing, sales, and operations. I love shaping brands through hands-on execution, data-driven decisions, and collaborative partnerships across internal and external stakeholders.

Jana Smeilus

Project Manager, Creative Director, Content Producer, +1





Hi there! I’m Jana Smeilus, a Swiss-based creative leader focused on building compelling events, brands, and digital experiences. I enjoy turning ideas into tangible outcomes—from end-to-end event programs to e-commerce launches with strong visual storytelling and customer engagement. I thrive in entrepreneurial settings, having founded Mystery Ling erie GmbH and led teams across marketing, sales, and operations. I love shaping brands through hands-on execution, data-driven decisions, and collaborative partnerships across internal and external stakeholders.…Hi there! I’m Jana Smeilus, a Swiss-based creative leader focused on building compelling events, brands, and digital experiences. I enjoy turning ideas into tangible outcomes—from end-to-end event programs to e-commerce launches with strong visual storytelling and customer engagement. I thrive in entrepreneurial settings, having founded Mystery Ling erie GmbH and led teams across marketing, sales, and operations. I love shaping brands through hands-on execution, data-driven decisions, and collaborative partnerships across internal and external stakeholders.

Available to hire

Hi there! I’m Jana Smeilus, a Swiss-based creative leader focused on building compelling events, brands, and digital experiences. I enjoy turning ideas into tangible outcomes—from end-to-end event programs to e-commerce launches with strong visual storytelling and customer engagement.

I thrive in entrepreneurial settings, having founded Mystery Ling erie GmbH and led teams across marketing, sales, and operations. I love shaping brands through hands-on execution, data-driven decisions, and collaborative partnerships across internal and external stakeholders.

Skills

Google Ads

Shopify

Facebook Ads

Experience Level

Google Ads

Expert

Shopify

Expert

Facebook Ads

Expert

Language

German

Fluent

English

Advanced

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Head of Event Management at Reusspark Zentrum für Pflege und Betreuung

February 10, 2021 - Present

Lead planning and delivery of internal and external events; coordinate with internal departments and external service providers; manage correspondence, quotations, and invoicing; ensure quality standards and high guest satisfaction; provide on-site support and staff leadership; further develop event area and processes.

Founder & Managing Director at Mystery Ling erie GmbH

August 1, 2023 - Present

Founded and independently managed a fashion-focused e-commerce business; built and optimized the online store (Shopify); implemented a subscription-based revenue model; planned and executed marketing and sales strategies including social media campaigns and content creation; grew an Instagram community to over 4,000 followers; managed end-to-end operations, logistics, and customer service; drove data-driven decisions to scale revenue toward CHF 400,000 annually.

HR & Process Development (fixed-term employment, project-based) at Dorow Clinic

March 1, 2021 - September 30, 2021

Supported management with administrative tasks; invoicing and invoice entry; created and monitored quality specifications (checklists, instructions); organized office area; defined and improved processes; coordinated external trainings and mediations; supported recruitment tasks and internal communications.

Event & Administration Assistant at KMU SWISS AG

September 1, 2020 - February 28, 2021

Assisted event management with administrative duties; invoicing and data entry; organized mailings and newsletters; maintained website content; supported planning for internal and external events; coordinated with internal teams and external vendors; contributed to media releases and general office tasks.

Event & Sales Manager at Wassermann & Company

September 1, 2019 - September 1, 2021

Acquired new clients; managed customer relationships and project/order processing; delivered end-to-end event services, including venue coordination, logistics, and client communication; supported sales and marketing activities.

Marketing Manager at Otilo GmbH

February 1, 2018 - March 2, 2018

Led and managed customer projects and campaigns; planned and executed marketing initiatives; created print and online materials; coordinated with agencies and partners; contributed to brand and content development.

Operations Management at Altes Hallenbad

March 2, 2018 - August 2, 2018

Managed operations for a venue in Heidelberg; supported event delivery and supplier coordination; contributed to sales and guest experience improvements.

Event Manager at Flying4 Events / Restaurant Runway 34

August 1, 2018 - September 30, 2019

Acquired and supported new customers; on-site event delivery; coordinating large and small events; managing social channels and guest engagement; end-to-end event operations.