Michelle van Aswegen

Developed and supported multi-channel marketing strategies across retail, wellness, and education sectors. Applied consumer psychology and neuromarketing principles to improve campaign effectiveness and user engagement. Assisted in the execution and optimization of paid media campaigns (Meta), focusing on CTR, CPA, and conversions. Created and directed content aligned with brand positioning, platform behavior, and audience psychology. Contributed to improved visibility, engagement, and conversion outcomes for client campaigns.

Founder at Dalton Neuromarketing Consulting

Developed and executed local marketing strategies to improve brand visibility and in-store awareness. Created and managed social media content aligned with consumer behavior and purchase intent. Applied behavioral principles to simplify messaging and reduce decision friction. Strengthened brand consistency across visuals and messaging.