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I am a growth-focused marketing and automation specialist with 6+ years of experience driving lifecycle marketing, go-to-market strategies, and revenue impact across B2B and SaaS environments. I excel at turning campaign data into actionable insights, optimizing funnels, and delivering cross-channel campaigns that improve engagement, conversion, and pipeline quality. I leverage CRM platforms like Pardot, Marketo, and Salesforce to align marketing with product and sales, partner with design and engineering for product launches, and translate performance metrics into tangible business outcomes. I thrive in collaborative, fast-paced settings and enjoy building scalable growth engines that accelerate activation and reduce CPA.…I am a growth-focused marketing and automation specialist with 6+ years of experience driving lifecycle marketing, go-to-market strategies, and revenue impact across B2B and SaaS environments. I excel at turning campaign data into actionable insights, optimizing funnels, and delivering cross-channel campaigns that improve engagement, conversion, and pipeline quality. I leverage CRM platforms like Pardot, Marketo, and Salesforce to align marketing with product and sales, partner with design and engineering for product launches, and translate performance metrics into tangible business outcomes. I thrive in collaborative, fast-paced settings and enjoy building scalable growth engines that accelerate activation and reduce CPA.

Tiffany Hing Wah Ho

Growth Marketer, Marketing Automation Specialist, Brand Strategist, +2

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I am a growth-focused marketing and automation specialist with 6+ years of experience driving lifecycle marketing, go-to-market strategies, and revenue impact across B2B and SaaS environments. I excel at turning campaign data into actionable insights, optimizing funnels, and delivering cross-channel campaigns that improve engagement, conversion, and pipeline quality. I leverage CRM platforms like Pardot, Marketo, and Salesforce to align marketing with product and sales, partner with design and engineering for product launches, and translate performance metrics into tangible business outcomes. I thrive in collaborative, fast-paced settings and enjoy building scalable growth engines that accelerate activation and reduce CPA.…I am a growth-focused marketing and automation specialist with 6+ years of experience driving lifecycle marketing, go-to-market strategies, and revenue impact across B2B and SaaS environments. I excel at turning campaign data into actionable insights, optimizing funnels, and delivering cross-channel campaigns that improve engagement, conversion, and pipeline quality. I leverage CRM platforms like Pardot, Marketo, and Salesforce to align marketing with product and sales, partner with design and engineering for product launches, and translate performance metrics into tangible business outcomes. I thrive in collaborative, fast-paced settings and enjoy building scalable growth engines that accelerate activation and reduce CPA.

Available to hire

I am a growth-focused marketing and automation specialist with 6+ years of experience driving lifecycle marketing, go-to-market strategies, and revenue impact across B2B and SaaS environments. I excel at turning campaign data into actionable insights, optimizing funnels, and delivering cross-channel campaigns that improve engagement, conversion, and pipeline quality.

I leverage CRM platforms like Pardot, Marketo, and Salesforce to align marketing with product and sales, partner with design and engineering for product launches, and translate performance metrics into tangible business outcomes. I thrive in collaborative, fast-paced settings and enjoy building scalable growth engines that accelerate activation and reduce CPA.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Head of Marketing (Seasonal Contract) at Kahunas.io

January 1, 2026 - March 1, 2026

Owned end-to-end marketing strategy across acquisition, retention, and positioning for a global SaaS platform (UK, US, AU). Defined KPI framework (CPA, LTV:CAC, activation, churn) and implemented reporting across 5+ core metrics, enabling weekly executive decision-making. Managed $20K+/month paid media budget, optimizing channel mix, targeting, and messaging to improve performance. Reduced CPA by 18% through structured experimentation (test → scale/kill) and funnel optimization. Built and scaled cross-channel growth engine (paid, lifecycle email, landing pages), improving conversion across key funnel stages. Led and coordinated a team of 3 across paid, social, and content functions. Partnered with product, design, and engineering to support product launch, improving onboarding flow and early-stage activation.

Marketing Specialist at Trend Hunter

September 1, 2024 - Present

Owned lifecycle marketing and CRM strategy (Pardot, Salesforce, Constant Contact), maintaining 33%+ average open rates and improving engagement, retention, and pipeline quality. Led end-to-end event marketing funnels, achieving 50%+ email open rates, 28% overall engagement, and 67% asset download rate. Built and optimized webinar campaigns, delivering 19% CTR (registrations) and 8% CTR (reminders). Increased campaign-driven website traffic by 21.4% through integrated cross-channel execution. Implemented Pardot–Salesforce attribution framework. Partnered with Sales to drive $69K+ in upsell/renewal revenue within one month. Led A/B testing across subject lines, CTAs, and journeys. Executed 5+ cross-channel GTM campaigns.

Email Marketing Specialist (Contract, Part-Time) at SEMI

April 1, 2025 - Present

Own end-to-end execution of global email campaigns in Adobe Marketo, contributing to a 15–25% increase in open rates and 10–20% improvement in click-through rates. Built and optimized automated workflows and scalable templates, reducing manual campaign setup time by 30–40%. Developed HTML + visual email assets aligned with brand and conversion goals, improving engagement across key campaigns. Created and optimized landing pages, increasing conversion rates by 15%+. Managed 10+ concurrent campaign launches per month, ensuring QA, delivery, and performance tracking. Collaborated cross-functionally to streamline processes, improving campaign turnaround time by ~20%.

Account Manager at SearchKings

October 1, 2023 - April 1, 2024

Managed 80+ accounts with monthly budgets exceeding $100,000, optimizing paid search strategies across various platforms. Crafted impactful ad copy, contributing to enhanced campaign effectiveness and higher conversion rates while managing campaign budgets effectively.

Communications and Marketing Manager - Creative Genius at Creative Genius

April 1, 2022 - July 1, 2025

Developed, prioritized, and executed a brand marketing communications strategy and campaigns toward the brand's target customer, resulting in a 41.6% increase in engagement and +1,352% more accounts on Instagram, plus a 12% increase in website conversion rate in one month. Built and managed website content and design, analyzed market opportunities through customer segmentation and marketing research, set KPIs, and conducted social media audits and campaign analysis reports.