Hi, I’m Fariha Kabir, a Marketing Executive based in London, United Kingdom. I have over 3 years of experience across organic social, content marketing, email campaigns, analytics, and digital performance for global B2B event brands. I specialize in LinkedIn content strategy, audience engagement, campaign reporting, website content, and AI-enabled workflow improvements. I thrive in fast-paced, cross-functional environments and enjoy turning data-driven insights into creative campaigns that drive engagement and leads. I’ve helped optimize campaigns with tools like Google Analytics, Salesforce, Listrak, and Eloqua, while continually exploring AI-enabled ways to work smarter.…

Fariha Kabir

Hi, I’m Fariha Kabir, a Marketing Executive based in London, United Kingdom. I have over 3 years of experience across organic social, content marketing, email campaigns, analytics, and digital performance for global B2B event brands. I specialize in LinkedIn content strategy, audience engagement, campaign reporting, website content, and AI-enabled workflow improvements. I thrive in fast-paced, cross-functional environments and enjoy turning data-driven insights into creative campaigns that drive engagement and leads. I’ve helped optimize campaigns with tools like Google Analytics, Salesforce, Listrak, and Eloqua, while continually exploring AI-enabled ways to work smarter.…

Available to hire

Hi, I’m Fariha Kabir, a Marketing Executive based in London, United Kingdom. I have over 3 years of experience across organic social, content marketing, email campaigns, analytics, and digital performance for global B2B event brands. I specialize in LinkedIn content strategy, audience engagement, campaign reporting, website content, and AI-enabled workflow improvements.

I thrive in fast-paced, cross-functional environments and enjoy turning data-driven insights into creative campaigns that drive engagement and leads. I’ve helped optimize campaigns with tools like Google Analytics, Salesforce, Listrak, and Eloqua, while continually exploring AI-enabled ways to work smarter.

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Marketing Executive at Reuters Events
January 1, 2023 - Present
Delivered integrated digital marketing campaigns across global event portfolios including flagship events with 1,000+ attendees, using LinkedIn advertising, email marketing, social media, website content, and CRM data to drive engagement, leads, and conversions. Managed £490k+ LinkedIn campaigns in Q1 2025, delivering 14.7M impressions, reaching 3M users, 131k clicks, and 6,462 leads at $37 CPL through performance marketing, audience targeting, and campaign optimization. Increased Pharma lead generation by 860%, generating 2,236 leads at £20 CPL by refining campaign strategy, targeting, and conversion-focused messaging. Delivered strong email marketing performance through audience segmentation, personalised messaging, and campaign execution in Listrak and Eloqua, including a 22.4% open rate for Pharma & Patient USA and a 5.2% click rate for Customer Engagement EU. Used Google Analytics, Looker Studio, Salesforce CRM, and campaign reporting dashboards to track performance, analyse cha

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Media & Entertainment, Professional Services

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