Available to hire
I’m Melissa Lim, a digital marketing professional with 5+ years of experience in performance marketing and campaign management across APAC. I excel at paid media strategy, media buying, and client engagement to drive growth and efficiency. I thrive in collaborative, data-driven environments and enjoy turning insights into actionable campaigns that deliver measurable results.
I’m passionate about building strong client relationships, coordinating with vendors and internal teams, and continuously optimizing campaigns through testing and analysis. I love translating complex data into clear recommendations and achieving KPIs that move the business forward.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Chinese
Advanced
Work Experience
Senior Media Planner at IPG - Universal McCann
October 1, 2023 - June 30, 2025End-to-end paid media campaign management that develops comprehensive media plans, media buying, hands-on execution and performance reporting. Drove +21% increase in key flagship card acquisitions with a CPA reduction of 5%. Established and maintained strong client relationships and vendor management. Managed a junior media planner. Client portfolio: Nestlé, SIM, NUS. Channels: Meta, Google Ads, DV360, YouTube, TikTok, Shopee, Lazada.
Assistant Media Manager at IPG - Universal McCann
July 1, 2025 - PresentDrove +21% in flagship card acquisition with improved CPA; supported end-to-end paid media across Meta, Google Ads, YouTube, and TikTok; led cross-channel reporting and internal stakeholder updates.
Digital Marketing Intern at Kimberly-Clark APAC (APAC Media Team)
July 1, 2021 - December 31, 2021Performance marketing: Achieved KPIs by managing, executing and supporting via Meta platforms (Facebook/Instagram), YouTube and TikTok; reported and analyzed post-campaign performance to optimize future campaigns.
Digital Marketing Executive (Freelance) at Panel Place International Pte Ltd
September 1, 2018 - July 31, 2021SEO: Increased blog impressions by 240% and improved first-page SERP rankings; Social Media Marketing: Grew followers by 30%; Email Marketing (EDM): Improved open/cclick rates by 67% with A/B testing; Led performance marketing campaigns and collaborated with clients; Channels: Meta Ad Manager, Google Ads, DV360, YouTube, TikTok, LinkedIn; Client portfolio: Nestlé, SIM, NUS; Campaign execution across multiple markets.
Performance Marketing Manager at Omnicom Media Group - OMD Singapore
November 1, 2022 - October 31, 2023End-to-end performance marketing; developed comprehensive media plans, media buying, execution and performance reporting; KPI-driven across multiple channels including Meta, Google Ads, YouTube, TikTok and LinkedIn; cross-functional collaboration with internal and external stakeholders.
Digital Marketing Intern at APAC Media Team - Kimberly-Clark
July 1, 2021 - December 31, 2021Managed performance marketing across APAC via Facebook, Instagram, YouTube and TikTok; reported and analyzed post-campaign performance; contributed to media strategy & insights to optimize results; coordinated with internal and external stakeholders to ensure smooth campaign execution across APAC regions (SG, PH, MY, TH, ID).
Media Manager at IPG - Universal McCann
October 1, 2023 - PresentDrove +21% growth in key flagship card acquisitions with CPA reductions; led end-to-end paid media campaigns, developed comprehensive media plans, managed media buying, executed campaigns, and produced performance reports.
End-to-End Paid Media Campaign Manager / Performance Marketing at Reprise Digital (IPG)
January 1, 2022 - November 1, 2022End-to-end paid media campaign management across APAC; developed media plans, conducted media buying, executed campaigns, and provided performance reporting; optimized campaigns and budgets with actionable digital strategies.
Digital Marketing Intern - APAC Media Team at Kimberly-Clark
July 1, 2021 - December 1, 2021Managed, executed and supported paid media campaigns across Facebook, Instagram, YouTube and TikTok; reported post-campaign performance; helped develop media strategy and insights for APAC region.
Data Analyst (Media Performance) at Ebiquity Southeast Asia
September 1, 2016 - September 1, 2017Media auditing and data validation; derived actionable insights to improve client marketing performance; collaborated with agencies to drive transparency and learnings.
Digital Marketing Intern at Kimberly-Clark (APAC Media Team)
July 1, 2021 - December 1, 2021Supported APAC digital marketing campaigns for Kimberly-Clark brands (Kleenex, Kotex, Huggies). Assisted in planning and execution across Facebook, Instagram, and YouTube; supported reporting, KPI tracking, and post-campaign analysis; collaborated with cross-functional teams and external vendors to ensure timely campaign delivery; conducted ad-hoc SEO research to support optimization.
Media Planning Executive at InterPublic Group – Reprise Digital
January 1, 2022 - November 1, 2022Engaged with briefs, presented media plans, and supported campaign implementation. Managed client portfolios including SingTel; executed media campaigns across Meta, Google Ads, DV360 (Display, Native, YouTube), LinkedIn, and TikTok; utilized Ad Manager; contributed to media planning, buying, and optimization; maintained strong client and vendor communications.
Performance Marketing Executive at Omnicom Media Group – OMD Singapore
November 1, 2022 - October 1, 2023End-to-end paid media campaign management with development of comprehensive media plans, media buying, hands-on execution, and performance reporting. Tracked and analyzed results to inform future strategies; maintained relationships with media vendors and data partners; drove KPIs and conducted A/B testing to optimize campaigns; managed budget pacing and reporting.
Senior Media Planner at IPG – Universal McCann
October 1, 2023 - PresentDrove growth in flagship card acquisitions with improved CPA; led end-to-end paid media campaigns, including planning, buying, and performance reporting. Collaborated with media vendors and data partners to deliver strategy aligned with campaign KPIs and A/B testing. Built strong client relationships and managed vendors; mentored junior planners; prepared direct reports. Client portfolio included American Express and Simmons Media; media channels included Meta Ad Manager, Google Ads, YouTube, TikTok, Shopee and Lazada.
Education
Bachelor in Business Marketing with distinction at RMIT
January 1, 2019 - December 31, 2021Specialist Diploma in Digital Branding & Social Media Analytics at Ngee Ann Polytechnic
January 1, 2017 - December 31, 2018Diploma in Marketing at Nanyang Polytechnic
January 1, 2014 - December 31, 2016Bachelor in Business Marketing with Distinction at RMIT
January 1, 2019 - January 1, 2021Specialist Diploma in Digital Branding & Social Media Analysis at Ngee Ann Polytechnic
January 1, 2017 - January 1, 2018Diploma in Marketing at Nanyang Polytechnic
January 1, 2014 - January 1, 2016Bachelor of Business Marketing with Distinction at RMIT
January 1, 2019 - January 1, 2021Specialist Diploma in Digital Branding & Social Media Analytics at Ngee Ann Polytechnic
January 1, 2017 - January 1, 2018Diploma in Marketing at Nanyang Polytechnic
January 1, 2014 - January 1, 2016Bachelor in Business Marketing with distinction at RMIT
January 1, 2019 - January 1, 2021Specialist Diploma In Digital Branding & Social Media Analysis at Ngee Ann Polytechnic
January 1, 2017 - January 1, 2018Diploma in Marketing at Nanyang Polytechnic
January 1, 2014 - January 1, 2016Qualifications
Meta Blueprint Certification
January 11, 2030 - April 10, 2026Google Ads Certification
January 11, 2030 - April 10, 2026Google Ads Display Certification
January 11, 2030 - April 10, 2026TikTok Agency Acceleration Kit (Auction Ads)
January 11, 2030 - April 10, 2026Google Ads Video Certification
January 11, 2030 - April 10, 2026Meta Buying Blueprint Certification
January 11, 2030 - April 10, 2026Google Ads Video Certification
January 11, 2030 - April 10, 2026Google Ads Display Certification
January 11, 2030 - April 10, 2026Google Ads Display Certification
January 11, 2030 - April 10, 2026TikTok Agency Accelerator Kit (Auction Ads)
January 11, 2030 - April 10, 2026Meta Blueprint Certification
January 11, 2030 - April 10, 2026Google Ads Video Certification
January 11, 2030 - April 10, 2026Google Ads Display Certification
January 11, 2030 - April 10, 2026Tik Tok Agency Accelerator Kit (Auction Ads)
January 11, 2030 - April 10, 2026Meta Buying Blueprint Certification
January 11, 2030 - April 10, 2026Google Ads Certification - Video
January 11, 2030 - April 10, 2026Google Ads Certification - Display
January 11, 2030 - April 10, 2026TikTok Agency Accelerator Kit (Auction Ads)
January 11, 2030 - April 10, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Telecommunications, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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