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Marketing & growth professional with experience in product positioning, value proposition design, branding, and go-to-market execution. I build strategic collaborations across e-commerce, startups, corporates, and investors in the European tech ecosystem. Proven track record in developing partnership pipeline, managing budgets, and long-term collaborations. Experienced in combining content, relationship building, proactive outreach, and data-informed communications to deliver measurable results.…Marketing & growth professional with experience in product positioning, value proposition design, branding, and go-to-market execution. I build strategic collaborations across e-commerce, startups, corporates, and investors in the European tech ecosystem. Proven track record in developing partnership pipeline, managing budgets, and long-term collaborations. Experienced in combining content, relationship building, proactive outreach, and data-informed communications to deliver measurable results.

Emma Hörnqvist

Growth Marketer, Marketing Strategist, Content Creator, +2

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Marketing & growth professional with experience in product positioning, value proposition design, branding, and go-to-market execution. I build strategic collaborations across e-commerce, startups, corporates, and investors in the European tech ecosystem. Proven track record in developing partnership pipeline, managing budgets, and long-term collaborations. Experienced in combining content, relationship building, proactive outreach, and data-informed communications to deliver measurable results.…Marketing & growth professional with experience in product positioning, value proposition design, branding, and go-to-market execution. I build strategic collaborations across e-commerce, startups, corporates, and investors in the European tech ecosystem. Proven track record in developing partnership pipeline, managing budgets, and long-term collaborations. Experienced in combining content, relationship building, proactive outreach, and data-informed communications to deliver measurable results.

Available to hire

Marketing & growth professional with experience in product positioning, value proposition design, branding, and go-to-market execution.

I build strategic collaborations across e-commerce, startups, corporates, and investors in the European tech ecosystem. Proven track record in developing partnership pipeline, managing budgets, and long-term collaborations. Experienced in combining content, relationship building, proactive outreach, and data-informed communications to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Swedish

Fluent

English

Fluent

German

Advanced

Work Experience

Marketing & Communications Manager at Swiss Startup Association

April 1, 2024 - October 1, 2024

Expanded role with continued responsibility for marketing and communications, alongside increased focus on business development, key account management and partner strategy. Managed and developed relationships with 85+ corporate partners, including Deloitte, AXA and Credit Suisse, acting as key account manager in practice. Led partnership activation, stakeholder communication and value delivery across corporate, startup and investor ecosystems. Coordinated cross-functional teams (founders, product, tech, design) to ensure strategic objectives met. Designed and implemented sales & marketing strategies, developed and monitored budgets, KPIs, CRM's, created content and campaigns across B2B and B2C channels. Negotiated commercial terms and contracts with key partners, ensuring mutually beneficial agreements. Built and optimized processes to increase efficiency, onboarding and revenue growth. Supported seed fund raising together with CEO, preparing and analyzing pitch decks, structuring inv

Brand & Content Manager at Swiss Startup Association

April 1, 2023 - April 1, 2024

Owned brand presence, content strategy and creation on LinkedIn and Instagram for a community of 20,000+ followers, strengthening positioning, credibility and engagement. Planned and executed founder and investors storytelling initiatives, including interviews, thought leadership content and ecosystem communication. Managed ecosystem events and initiatives bridging founders, investors and corporate partners.

Marketing & Community Manager at Nyfikna Investerare International

September 1, 2020 - April 1, 2023

Built community growth and engagement for an international investor-focused platform. Created content, events and member-facing storytelling. Planned and promoted events targeting investors and professionals. Worked closely with founders in a fast-paced early-stage environment.

Lead Operations, AI Shopping Concierge at SOORT

October 1, 2024 - Present

Lead operations, product positioning, value proposition, branding and go-to-market activities for an AI-driven platform operating across the DACH region. Built and secured 27 launch partnerships across the e-commerce sector, representing 8,000+ brands and 3M products, creating a revenue pipeline of CHF 100K monthly recurring revenue (MRR). Partner research, outreach, onboarding, management and commercial alignment and partner activation across partner portfolio, including global partners such as Decathlon and Salomon. Coordinate cross-functional teams (founders, product, tech, design) to ensure strategic objectives met.