Ronja Schulz

Managed 20+ weekly Instagram and TikTok posts, driving a 22% increase in organic engagement during the AW25 campaign period. Coordinated influencer campaigns across 15+ creators, managing briefs and UGC tracking, contributing to 2M+ total campaign impressions. Reduced content production turnaround by 30% using Claude AI, improving publishing speed and campaign responsiveness. Delivered weekly performance reports via Google Analytics, directly influencing content direction and editorial planning.

Supported growth experiments across paid social and organic channels, tracked funnel metrics (CTR, landing page conversion rates, audience drop-off), and contributed insights that informed budget reallocation. Assisted in managing Meta Ads campaigns including audience segmentation, creative rotation, and A/B testing of ad formats, contributing to improved CTR on key product campaigns. Coordinated influencer/UGC tracking across 15+ creators, consolidating performance data into weekly reports used for paid and organic budget decisions. Automated campaign reporting and briefing workflows using Claude AI, reducing manual prep time by 40% and speeding data-driven decision-making.

Owned a 30+ post monthly content calendar across Instagram and LinkedIn, increasing average engagement by 15% over 6 months. Scripted and developed 12 short-form video concepts translating fintech product features into engaging, platform-native content. Conducted competitive analysis across 8 European fintech brands, delivering insights adopted directly into the Q3 editorial strategy.