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I am a marketing and business management professional with 6+ years of experience driving strategic growth through client acquisition, operational optimization, and integrated campaigns. I design data-driven marketing strategies and cross-functional initiatives that align with business objectives and strengthen brand positioning. I am trilingual with luxury retail, lifestyle, and healthcare sector experience, and I thrive in fast-paced, cross-functional environments, leading campaigns from concept to execution while maintaining stakeholder alignment and delivering measurable results.…I am a marketing and business management professional with 6+ years of experience driving strategic growth through client acquisition, operational optimization, and integrated campaigns. I design data-driven marketing strategies and cross-functional initiatives that align with business objectives and strengthen brand positioning. I am trilingual with luxury retail, lifestyle, and healthcare sector experience, and I thrive in fast-paced, cross-functional environments, leading campaigns from concept to execution while maintaining stakeholder alignment and delivering measurable results.

Raylene Liow

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a marketing and business management professional with 6+ years of experience driving strategic growth through client acquisition, operational optimization, and integrated campaigns. I design data-driven marketing strategies and cross-functional initiatives that align with business objectives and strengthen brand positioning. I am trilingual with luxury retail, lifestyle, and healthcare sector experience, and I thrive in fast-paced, cross-functional environments, leading campaigns from concept to execution while maintaining stakeholder alignment and delivering measurable results.…I am a marketing and business management professional with 6+ years of experience driving strategic growth through client acquisition, operational optimization, and integrated campaigns. I design data-driven marketing strategies and cross-functional initiatives that align with business objectives and strengthen brand positioning. I am trilingual with luxury retail, lifestyle, and healthcare sector experience, and I thrive in fast-paced, cross-functional environments, leading campaigns from concept to execution while maintaining stakeholder alignment and delivering measurable results.

Available to hire

I am a marketing and business management professional with 6+ years of experience driving strategic growth through client acquisition, operational optimization, and integrated campaigns. I design data-driven marketing strategies and cross-functional initiatives that align with business objectives and strengthen brand positioning.

I am trilingual with luxury retail, lifestyle, and healthcare sector experience, and I thrive in fast-paced, cross-functional environments, leading campaigns from concept to execution while maintaining stakeholder alignment and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Swedish

Advanced

Work Experience

Senior Marketing & BD Executive at CARE (Raffles Medical Group)

September 1, 2023 - Present

Drove business expansion by securing 50 corporate clients within 3 months; Led corporate roadshow initiatives (Deutsche Bank, Seagate, NTU) from concept to execution; Orchestrated high-impact events and campaigns including an international tech industry event; Designed data-driven marketing campaigns using real-time analytics; Co-directed branding initiatives and AI-powered copywriting tool; Directed partnerships with KOLs; Managed end-to-end social media strategy and multi-channel performance insights.

Digital Marketing Executive at BeautyFresh Pte. Ltd.

March 1, 2023 - September 30, 2023

Spearheaded e-commerce platform development and optimization; Executed integrated paid media strategies across Google and Meta platforms, driving 15% ecommerce revenue increase within one quarter; Coordinated multi-channel social media initiatives; Created marketing collateral and web design elements; Cultivated strategic media partnerships and sponsorship opportunities; Designed and deployed targeted email campaigns via Mailjet.

Associate Team Lead at Homages Singapore

September 1, 2021 - November 30, 2022

Led dual operational teams focused on recruitment and client services; Managed full-cycle recruitment for healthcare professionals; Liaised between B2B and B2C segments and the caregiver network; Streamlined cross-functional processes to unify recruitment, planning, and operations.

Venue Marketing & Sales Manager at Manna Weddings (Part-time)

December 1, 2021 - October 31, 2022

Accelerated public engagement by 34% in three months; Designed customised venue packages; Built sales and marketing infrastructure including an SEO-optimized website; Expanded market reach through ecommerce partnerships and influencer collaborations; Managed end-to-end event operations across multiple venues.

Quarantine Ops Chief Ad-hoc Planner & Assistant Team Lead at Ministry of Health (MOH)

August 1, 2020 - August 31, 2021

Led dual teams for ad-hoc COVID-19 swab planning and queries resolution; Liaised between MOH and external ministries; Coordinated urgent swab arrangements and vendor utilization; Executed conveyance logistics and prepared daily case studies for senior leadership.

Client Advisor | Omnichannel Sales & Marketing Manager at Moncler, Stockholm

December 1, 2017 - July 31, 2020

Coordinated omnichannel sales operations for the Swedish market; Managed CRM-driven client relationships and targeted outreach; Consistently exceeded KPIs; Participated in European training programs for luxury retail best practices.