Available to hire
Hello, I’m Gabriela Gómez de la Torre, a Senior UX Designer with a strong focus on user-centered product development, research, interaction and visual design. I help teams turn complex digital challenges into intuitive, accessible solutions through UX research, concept development, prototyping, and thorough testing.
I bring solid stakeholder management skills, agile process experience, and workshop facilitation to the table. My background spans the public sector (SBB, FDFA, Customs, Inselspital) and international environments, where I collaborate across disciplines to deliver usable, scalable digital solutions that meet business goals.
Experience Level
Language
German
Fluent
Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent
Work Experience
Senior UX Designer | Project Manager at avega IT AG
March 1, 2019 - January 1, 2026Lead UX design across diverse digital transformation projects, conducting user research, developing concepts, and designing and testing digital applications for clients such as FDFA, Customs, Login, Freshtrade, SBB and Inselspital. Responsible for brand management (corporate design and identity). Managed projects with stakeholders and served as Scrum Master and Product Owner, shaping agile processes and delivering solutions on time.
Brand Governance Manager at FIFA
April 1, 2017 - February 1, 2019Brand governance and evolution of FIFA’s corporate design for national and international communications. Managed projects and coordinated external partners (design agencies and photographers) to ensure consistent branding across channels.
Project Manager | UX Designer | Scrum Master at SBB AG
March 1, 2014 - March 1, 2017Defined and evolved SBB’s digital corporate design architecture, created guidelines for web and app applications, and led concept development, prototyping, and final design. Served as Scrum Master across multiple projects to promote efficient collaboration.
Project Manager | Art Director at MySign AG
May 1, 2009 - February 1, 2014Concept development and leadership of digital projects; coordinated between clients and internal teams (technology, marketing, design, frontend). Designed, implemented and optimized web projects with user-friendly graphics and solutions.
Marketing Manager at Berndes HHT GmbH & Co. KG
March 1, 2007 - April 1, 2009Managed the marketing process across the group (USA, Hong Kong, Italy); oversaw an advertising budget of EUR 5 million; led six team members; conducted brand management, competitive analysis and digital product concepts like an online shop and intranet.
Freelance Projects
February 1, 2006 - February 1, 2007Supported various clients in digital and print projects during international stays in the USA and Italy, delivering design assets and project coordination.
Creative Director at AMPARK Advertising Agency GmbH
April 1, 2003 - February 1, 2006Concept development for Coca-Cola campaigns; coordinated between clients and agency, including scheduling, alignment and quality assurance.
Intranet Project Manager | Freelance at Arvato Systems
September 1, 2002 - March 1, 2003Concept development for an intranet project introducing a new HR competency model; created visual design assets.
Commercial Assistant (Project Assistance) at RWE Power AG
March 1, 2001 - August 1, 2002Created guidelines, templates and corporate identity materials; conducted training on the effective application of corporate standards.
Junior Designer at Togetherconcept GmbH
January 1, 2000 - December 1, 2000Responsible for concept development, planning, creation and presentation of various print projects.
Project Manager at Köln Institut AG
January 1, 1999 - November 1, 1999Setup of the project office for an international design competition; coordinated participants, jury, press kits and final event.
Trainee | Project Manager (Marketing Department) at RWE o.tel.o communications GmbH & Co. KG
February 1, 1997 - December 1, 1998Assisted trade fair management, staffing coordination, and creation of fair materials; supported offline/online media and clip-art library planning.
Education
Master’s Degree in Communication Design at University of Essen
January 1, 1993 - January 1, 2001Degree in Graphic Design at Metropolitan University Quito
January 1, 1990 - January 1, 1992German Abitur at German School Quito
January 1, 1977 - January 1, 1990Management Seminar 'Leading employees active. Performance Mgmt.’ at PRP Centrum Siegen
January 1, 2008 - January 1, 2008Cert. Online Marketing Expert at Swiss Institute of Business Economics (SIB)
January 1, 2012 - January 1, 2012Scrum Master at Scrum Alliance
January 1, 2016 - January 1, 2016EMBA Master in Business Administration at FHNW Basel | Edinburgh Business School, Switzerland
January 1, 2018 - January 1, 2018UXQB-F, User Experience Foundation Level at Usability Academy
January 1, 2019 - January 1, 2019CPUX-DS, User Experience Advanced Level at ProContext
January 1, 2021 - January 1, 2021Professional Scrum Product Owner, PSPO I at Scrum.org
January 1, 2022 - January 1, 2022Qualifications
Professional Scrum Product Owner (PSPO I)
January 1, 2022 - April 10, 2026CPUX-DS (UX Advanced Level)
January 1, 2021 - April 10, 2026UXQB-F (User Experience Foundation Level)
January 1, 2019 - April 10, 2026Scrum Master
January 1, 2016 - April 10, 2026Cert. Online Marketing Expert
January 1, 2012 - April 10, 2026Industry Experience
Government, Professional Services, Software & Internet, Non-Profit Organization, Education
Experience Level
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