Created advertisements, motion graphics, and video content for the UK's largest racing and leisure company. Generated concepts and produced assets for entire advertising campaigns including sponsor activation, fan prompts, and 360 branding for stadium LED video walls, ribbon boards, social media, web, signage, and print. Edited music videos with motion graphics, VFX, and sound engineering for major events and historic races. Met tight deadlines while upholding client branding in a high-production environment.

Artist and Game Developer at Boomerang Digital

January 1, 2023 - Present

Developed brand-aligned solutions for major national lotteries and internationally licensed gambling games. Produced and directed RNG game series for National Bingo Game (slot, bingo variant, scratch card). Designed and developed Slingo game for Gaming Realms. Created game assets, marketing content, and instructional videos for Ladbrokes, Coral, and Bar One. Composed original music and sound effects for games. Produced large-format 360-degree and multiscreen motion graphics for casinos and gaming venues. Coordinated cross-functional teams on multi-national projects ensuring regulatory compliance and stakeholder alignment. Implemented direct-design-to-development pipelines using After Effects and maintained live game design documentation with Azure DevOps, Miro, and Trello.

Artist and Animator at AmTote International, Inc

January 1, 2005 - January 1, 2015

Designed and produced 3D/2D assets for multiple game titles for a leading casino play and sports betting firm. Led production from concept to final asset delivery, including character design, environments, special effects, lighting, and animations. Designed interactive UI elements to boost engagement and anticipate events for players. Collaborated with designers to deliver products for international campaigns. Researched and developed best practices for game design and production pipelines.

Artist and Animator at Freelance

May 10, 2015 - November 10, 2023

Created digital artwork, animations and special effects for a variety of projects including media bumpers, short films, music videos and brand identity assets Utilized Maya, 3D Studio Max, Unity3D, Spine 2D, Adobe After Effects and Premiere Pro to create motion graphics, special effects, characters and animations Gained insight into multi-platform development and UI cohesion Video production and post-production in Adobe After Effects and Premiere Pro Sculpted and textured characters and environments using zBrush, Mudbox, Spline 3D and Substance Painter Advertising and brand identity development for small and mid-size businesses via creation of graphical and visual content for a variety of uses