I'm a Brazilian researcher and brand designer based in Austria, with four years of experience in primary research, combining qualitative methods such as ethnography, interviews, and focus groups with quantitative approaches like surveys and KPI tracking. My background in Business Administration, Visual and Design, and Design (Master's ongoing) gives me a holistic view of analytical thinking and human-centered design.

Bianca Simões Pinho

I'm a Brazilian researcher and brand designer based in Austria, with four years of experience in primary research, combining qualitative methods such as ethnography, interviews, and focus groups with quantitative approaches like surveys and KPI tracking. My background in Business Administration, Visual and Design, and Design (Master's ongoing) gives me a holistic view of analytical thinking and human-centered design.

Available to hire

I’m a Brazilian researcher and brand designer based in Austria, with four years of experience in primary research, combining qualitative methods such as ethnography, interviews, and focus groups with quantitative approaches like surveys and KPI tracking.

My background in Business Administration, Visual and Design, and Design (Master’s ongoing) gives me a holistic view of analytical thinking and human-centered design.

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Experience Level

Language

Portuguese
Fluent
English
Advanced

Work Experience

Teaching Assistant at PUC-Rio
February 1, 2025 - December 1, 2025
Advised 20 students on research methodology and study design; synthesized and documented research progress; curated supplementary materials— supporting lead professors' decision-making throughout the semester.
Innovation and Product Design Intern at Eco AI Institute
February 1, 2023 - February 1, 2024
Led project management across three digital product cycles (AI, online gaming, and streaming) within Grupo Globo's innovation program. Conducted consumer trend research, competitive analysis, surveys, facilitated user testing sessions, and translated findings into data visualizations and pitch presentations for senior product executives.
Undergraduate Research Fellow at ESPM
February 1, 2022 - February 1, 2023
Led cross-market consumer research on a Brazilian fashion brand Farm's expansion into the US and European markets. Synthesized qualitative insights on brand positioning, cultural identity, and consumer behavior into strategic recommendations.
Operations & Supply Chain Intern at Subsea 7
July 1, 2019 - December 1, 2020
Managed external supplier relationships and conducted vendor performance analysis using Excel and Power BI. Coordinated multi-stakeholder communications and ensured project timelines and deliverables were met.

Education

Master of Design at PUC-Rio
February 1, 2024 - February 1, 2026
Bachelor's Degree in Business at Universidade Federal Fluminense
July 1, 2017 - September 1, 2021

Qualifications

Innovation Through Design
January 1, 2022 - December 31, 2022
Branding Specialization
January 1, 2026 - April 10, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods