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I'm David Todd. I'm a creative leader bridging design, retail visual merchandising, and AI. I craft brands and experiences that resonate, combining strategic thinking with hands-on design. I'm known for delivering impactful, innovative work and collaborating with cross-functional teams to drive strong results. I’ve led content strategy, packaging, in-store visuals, and digital campaigns across enterprises and agencies. I’m passionate about clear, user-centered messaging, brand consistency, and mentoring teams to achieve high-quality results.…I'm David Todd. I'm a creative leader bridging design, retail visual merchandising, and AI. I craft brands and experiences that resonate, combining strategic thinking with hands-on design. I'm known for delivering impactful, innovative work and collaborating with cross-functional teams to drive strong results. I’ve led content strategy, packaging, in-store visuals, and digital campaigns across enterprises and agencies. I’m passionate about clear, user-centered messaging, brand consistency, and mentoring teams to achieve high-quality results.

David Todd

Creative Director, Graphic Designer, Brand Designer, +2

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I'm David Todd. I'm a creative leader bridging design, retail visual merchandising, and AI. I craft brands and experiences that resonate, combining strategic thinking with hands-on design. I'm known for delivering impactful, innovative work and collaborating with cross-functional teams to drive strong results. I’ve led content strategy, packaging, in-store visuals, and digital campaigns across enterprises and agencies. I’m passionate about clear, user-centered messaging, brand consistency, and mentoring teams to achieve high-quality results.…I'm David Todd. I'm a creative leader bridging design, retail visual merchandising, and AI. I craft brands and experiences that resonate, combining strategic thinking with hands-on design. I'm known for delivering impactful, innovative work and collaborating with cross-functional teams to drive strong results. I’ve led content strategy, packaging, in-store visuals, and digital campaigns across enterprises and agencies. I’m passionate about clear, user-centered messaging, brand consistency, and mentoring teams to achieve high-quality results.

Available to hire

I’m David Todd. I’m a creative leader bridging design, retail visual merchandising, and AI. I craft brands and experiences that resonate, combining strategic thinking with hands-on design. I’m known for delivering impactful, innovative work and collaborating with cross-functional teams to drive strong results.

I’ve led content strategy, packaging, in-store visuals, and digital campaigns across enterprises and agencies. I’m passionate about clear, user-centered messaging, brand consistency, and mentoring teams to achieve high-quality results.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

English

Fluent

Work Experience

Creative Lead at The Home Depot

May 1, 2017 - September 1, 2025

Acted as Creative Lead, participating in cross-functional meetings, sharing feedback, and championing content design principles. Led end-to-end content initiatives to improve workflows for multimedia projects, boosting brand consistency and customer engagement. Directed large-scale design efforts across packaging, in-store displays, and marketing collateral for national product launches and internal communications. Developed executive presentations using PowerPoint and generative AI to deliver high-impact visuals. Created comprehensive brand assets, logos, iconography, and data visualizations. Authored internal features to elevate corporate storytelling and align messaging with brand values. Produced annual and semi-annual corporate performance reports, managing design and print production. Led visual merchandising and packaging designs for retail environments. Served as chief creative editor for company-wide publications and oversaw SharePoint environment design and implementation.

Creative Director (Contract) at North Highland Consulting

October 1, 2014 - April 1, 2015

Directed packaging and UX design projects to enhance customer experience and maintain cohesive brand interpretation. Managed company rebranding, developed marketing and training materials, and executed digital marketing and social campaigns. Implemented SharePoint solutions, improving cross-team communication. Oversaw conference multimedia production, including photography and video.

Social Content Manager (Contract) at Ketchum

June 1, 2014 - December 1, 2014

Spearheaded digital strategy and creative execution for Wendy’s national campaigns, including brand-supporting packaging concepts and marketing copy. Launched “Best-Kept Secrets in Salads,” achieving over 950 million impressions and increased product sales via compelling campaign visuals and messaging.

Creative Director at CryoMist

July 1, 2013 - June 1, 2014

Led a multi-disciplinary team in developing integrated print, digital, and packaging design projects, focusing on brand consistency and market competitiveness. Delivered marketing strategies, POS materials, and visual merchandising concepts for retail environments. Executed SEO and analytics-driven improvements, resulting in significant website traffic growth. Coordinated print production and vendor collaboration to ensure high-quality packaging output.

Creative Designer (Contract) at Atlanta Gas Light

January 1, 2013 - July 1, 2013

Designed corporate brand materials, advertisements, and digital campaigns. Maintained and enhanced corporate intranet and SharePoint environments. Supported campaign initiatives with strategic design and content.

Creative Director (Contract) at BKV Advertising

September 1, 2012 - January 1, 2013

Directed UX, information architecture, and visual design for major branding and web projects. Developed site maps, visual assets, and tracked campaign performance using data-driven strategies. Collaborated with developers and vendors to ensure seamless production and print deliverables.

Senior Creative Designer (Contract) at WebMD

September 1, 2011 - February 1, 2012

Led UX/UI and visual design for mobile applications and digital campaigns. Produced a range of design assets for national campaigns in both digital and print formats. Partnered with cross-functional teams for full-cycle project delivery.

Website & Graphic Designer, Team Photographer at Atlanta Beat Soccer

December 1, 2009 - February 1, 2012

Designed large-scale graphics, multimedia materials, and managed professional photography for league marketing and promotions. Developed automated workflows and marketing collateral for in-stadium and digital use.

Creative Director at Warranty Corporation of America

June 1, 2002 - December 1, 2009

Established corporate branding standards, guiding all packaging and marketing collateral development. Led integrated print and digital campaigns, overseeing design for major retailers such as Target and Office Depot. Managed design teams, print production, and vendor relationships. Awarded Gold MarCom Creative Award for excellence in photography and logo design.