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Hi, I'm Athena Canlas. I'm a marketing professional specializing in digital marketing, social media strategy, and partnership-building. I enjoy turning data into storytelling that resonates with audiences and drives results. I'm energized by creating collaborative campaigns, managing sponsorships, and growing brands online. I thrive in fast-paced environments and love turning ideas into polished, measurable campaigns that connect with people.…Hi, I'm Athena Canlas. I'm a marketing professional specializing in digital marketing, social media strategy, and partnership-building. I enjoy turning data into storytelling that resonates with audiences and drives results. I'm energized by creating collaborative campaigns, managing sponsorships, and growing brands online. I thrive in fast-paced environments and love turning ideas into polished, measurable campaigns that connect with people.

Athena Canlas

Content Strategist, Social Media Manager, Growth Marketer, +2

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Hi, I'm Athena Canlas. I'm a marketing professional specializing in digital marketing, social media strategy, and partnership-building. I enjoy turning data into storytelling that resonates with audiences and drives results. I'm energized by creating collaborative campaigns, managing sponsorships, and growing brands online. I thrive in fast-paced environments and love turning ideas into polished, measurable campaigns that connect with people.…Hi, I'm Athena Canlas. I'm a marketing professional specializing in digital marketing, social media strategy, and partnership-building. I enjoy turning data into storytelling that resonates with audiences and drives results. I'm energized by creating collaborative campaigns, managing sponsorships, and growing brands online. I thrive in fast-paced environments and love turning ideas into polished, measurable campaigns that connect with people.

Available to hire

Hi, I’m Athena Canlas. I’m a marketing professional specializing in digital marketing, social media strategy, and partnership-building. I enjoy turning data into storytelling that resonates with audiences and drives results.
I’m energized by creating collaborative campaigns, managing sponsorships, and growing brands online. I thrive in fast-paced environments and love turning ideas into polished, measurable campaigns that connect with people.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant at Spud Shack

October 1, 2025 - Present

Curated monthly content calendar with 8 personalized posts; presented analytics through a monthly hour-long solo presentation; managed all aspects of the role on a weekly basis.

Marketing Account Manager at Rogers Communications

September 1, 2024 - December 1, 2024

Maintained personalized customer relationships with 10 clients weekly; developed 20 custom orders; led 9 new employees through 3 lectures on how to use the company’s systems.

Marketing Director at UpIn TheAir Theatre

January 1, 2024 - April 1, 2024

Networked with 5 companies for sponsorships; created the theme and aesthetic for their 2024 Revolver Party; organized 13 content pillars and tactics to promote the event.

Key Holder at Steve Madden

October 1, 2022 - April 1, 2024

Achieved top part-time sales associate of $4-5K weekly; strategized weekly to meet budget and 4 individual goals that align with district’s expected store target; displayed integrity in handling petty cash and deposits every shift.

Marketing Coordinator at TEDx SFU

September 1, 2023 - November 1, 2023

Developed a social media schedule including copywriting 12 posts and 6 reels; managed to grow the Instagram account from 1K followers to 3K within 2 months; participated in filming content and directing 4 reels that garnered over 3K views.

Sales Associate at Old Navy (McArthurGlen)

August 1, 2021 - August 1, 2022

Collaborated with 2 co-workers to complete 3 objectives weekly; provided excellent customer service to +5 customers every shift; maintained two clothing sections clean and organized at the same time.

Team Leader at Crew SKY

June 1, 2019 - September 1, 2022

Cura ted schedules for the dancers and booked venues on a weekly basis; organized and filmed 15 dance covers with a team of 7+ people; maintained all social media platforms for promotions on every cover to date.