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I'm Lianne Phillipson, a marketing leader and consultant with 25+ years helping health, wellbeing, and mission-driven brands build strong market positions and scalable digital ecosystems. I partner with clients to translate audience insights into positioning, messaging, and conversion-focused strategies that drive engagement and growth. Based in Toronto, I combine brand storytelling with data-driven marketing and AI-enabled workflows to deliver measurable revenue results. I’m passionate about health, wellbeing, and behaviour change, and I bring a holistic, collaborative approach to building marketing systems that align with business KPIs and customer needs.…I'm Lianne Phillipson, a marketing leader and consultant with 25+ years helping health, wellbeing, and mission-driven brands build strong market positions and scalable digital ecosystems. I partner with clients to translate audience insights into positioning, messaging, and conversion-focused strategies that drive engagement and growth. Based in Toronto, I combine brand storytelling with data-driven marketing and AI-enabled workflows to deliver measurable revenue results. I’m passionate about health, wellbeing, and behaviour change, and I bring a holistic, collaborative approach to building marketing systems that align with business KPIs and customer needs.

LiannePhillipson

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm Lianne Phillipson, a marketing leader and consultant with 25+ years helping health, wellbeing, and mission-driven brands build strong market positions and scalable digital ecosystems. I partner with clients to translate audience insights into positioning, messaging, and conversion-focused strategies that drive engagement and growth. Based in Toronto, I combine brand storytelling with data-driven marketing and AI-enabled workflows to deliver measurable revenue results. I’m passionate about health, wellbeing, and behaviour change, and I bring a holistic, collaborative approach to building marketing systems that align with business KPIs and customer needs.…I'm Lianne Phillipson, a marketing leader and consultant with 25+ years helping health, wellbeing, and mission-driven brands build strong market positions and scalable digital ecosystems. I partner with clients to translate audience insights into positioning, messaging, and conversion-focused strategies that drive engagement and growth. Based in Toronto, I combine brand storytelling with data-driven marketing and AI-enabled workflows to deliver measurable revenue results. I’m passionate about health, wellbeing, and behaviour change, and I bring a holistic, collaborative approach to building marketing systems that align with business KPIs and customer needs.

Available to hire

I’m Lianne Phillipson, a marketing leader and consultant with 25+ years helping health, wellbeing, and mission-driven brands build strong market positions and scalable digital ecosystems. I partner with clients to translate audience insights into positioning, messaging, and conversion-focused strategies that drive engagement and growth. Based in Toronto, I combine brand storytelling with data-driven marketing and AI-enabled workflows to deliver measurable revenue results.

I’m passionate about health, wellbeing, and behaviour change, and I bring a holistic, collaborative approach to building marketing systems that align with business KPIs and customer needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Marketing at Physica Energetics

November 1, 2022 - November 1, 2025

Led brand transformation and built a marketing function from the ground up for a professional health products company, aligning marketing to revenue and business growth. Delivered a 761% increase in revenue by designing and scaling a structured, omnichannel marketing system across website, email, video, and education platforms; rebuilt brand positioning for a sophisticated professional audience; developed audience segmentation; built a conversion-focused website; established marketing reporting and KPI tracking; implemented AI-enabled workflows to scale content production and optimize campaigns.

Marketing Manager at Crystal Fountains

May 1, 2020 - November 1, 2022

Directed global marketing and brand storytelling to support business development and brand visibility across international markets. Led redevelopment of the global website, developed positioning and messaging for complex technical offerings, increased inbound interest through targeted campaigns, and managed cross-functional teams and external vendors to deliver projects.

Founder and President at SproutRight

January 1, 2001 - Present

Built and scaled a content-driven business focused on food, health, and consumer education. Built an audience exceeding 500,000 through digital content and podcasting, launched digital products, and established audience engagement systems rooted in behaviour-change principles that convert first-time listeners into loyal community members.