I am a seasoned Senior Copywriter and Marketing Strategist with over 9 years of experience in crafting high-performing copy and content for digital-first brands. My passion lies in translating complex ideas into clear, compelling messaging that not only drives engagement but also boosts conversions and retention rates. I thrive in fast-paced, remote environments and have a knack for owning projects end-to-end. With a strong foundation in email marketing, content strategy, and cross-functional collaboration, I have successfully worked with a variety of clients, helping them align their messaging with brand voice and business goals. I consider myself a strategic thinker who blends analytical insights with creativity, making every piece of content resonate with the intended audience.

Cassandra Rameyson

I am a seasoned Senior Copywriter and Marketing Strategist with over 9 years of experience in crafting high-performing copy and content for digital-first brands. My passion lies in translating complex ideas into clear, compelling messaging that not only drives engagement but also boosts conversions and retention rates. I thrive in fast-paced, remote environments and have a knack for owning projects end-to-end. With a strong foundation in email marketing, content strategy, and cross-functional collaboration, I have successfully worked with a variety of clients, helping them align their messaging with brand voice and business goals. I consider myself a strategic thinker who blends analytical insights with creativity, making every piece of content resonate with the intended audience.

Available to hire

I am a seasoned Senior Copywriter and Marketing Strategist with over 9 years of experience in crafting high-performing copy and content for digital-first brands. My passion lies in translating complex ideas into clear, compelling messaging that not only drives engagement but also boosts conversions and retention rates. I thrive in fast-paced, remote environments and have a knack for owning projects end-to-end.

With a strong foundation in email marketing, content strategy, and cross-functional collaboration, I have successfully worked with a variety of clients, helping them align their messaging with brand voice and business goals. I consider myself a strategic thinker who blends analytical insights with creativity, making every piece of content resonate with the intended audience.

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Experience Level

Intermediate

Work Experience

Contract Copywriter and Marketing Consultant at Various Clients
January 1, 2025 - Present
Provide strategic copywriting and marketing support for online coaching and consumer packaged goods brands. Write and refine conversion-focused copy across websites, landing pages, email campaigns, and brand messaging assets.
Senior Copywriter, Content Writer, and Marketing Manager at Calworth Glenford LLC / Ideal Male Labs
February 1, 2018 - December 1, 2025
Led copy and content strategy across websites, long-form sales pages, video scripts, advertorials, and email marketing campaigns for DTC and subscription-based products. Planned, wrote, and optimized lifecycle email campaigns, developed clear product positioning and brand messaging.
Freelance Copywriter, Editor & Ghostwriter at Self-Employed
August 1, 2016 - October 1, 2018
Wrote and edited long-form and short-form content for various clients. Ghostwrote and edited full-length nonfiction books and contributed to regional publications.
SEO Associate & Office Administrator at Knucklepuck Media
March 1, 2016 - August 1, 2016
Wrote and optimized web content to improve organic search performance and managed client communications and project timelines.
Field Researcher at Richey International Sports & Entertainment
August 1, 2016 - January 1, 2017
Conducted nationwide field research focused on fan experience and brand engagement, producing detailed written reports and capturing multimedia documentation.
Patient Services Coordinator III at Novant Health Prince William Cardiology
October 1, 2013 - March 1, 2016
Managed high-volume patient communications with a focus on clarity and empathy and improved administrative processes and documentation.

Education

Bachelor of Fine Arts at George Mason University
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Media & Entertainment, Professional Services, Healthcare