I have over 4 years of experience managing Facebook and Instagram advertising campaigns. I have created campaigns for brand awareness, engagement, lead generation, and website traffic. My responsibilities included audience targeting, budget management, A/B testing, retargeting campaigns, and monitoring performance metrics such as CTR, CPC, CPA, and ROAS. I regularly optimized campaigns based on analytics to improve results.

Rumasha Nissanka

I have over 4 years of experience managing Facebook and Instagram advertising campaigns. I have created campaigns for brand awareness, engagement, lead generation, and website traffic. My responsibilities included audience targeting, budget management, A/B testing, retargeting campaigns, and monitoring performance metrics such as CTR, CPC, CPA, and ROAS. I regularly optimized campaigns based on analytics to improve results.

Available to hire

I have over 4 years of experience managing Facebook and Instagram advertising campaigns. I have created campaigns for brand awareness, engagement, lead generation, and website traffic. My responsibilities included audience targeting, budget management, A/B testing, retargeting campaigns, and monitoring performance metrics such as CTR, CPC, CPA, and ROAS. I regularly optimized campaigns based on analytics to improve results.

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Language

English
Fluent

Work Experience

Digital Marketing Executive at X (PVT) LTD
October 1, 2023 - Present
Assisted with digital marketing campaigns across Meta and Google platforms; managed content scheduling and social media engagement; supported SEO/SEM activities; coordinated email marketing campaigns using Mailchimp and Klaviyo; managed SEO/SEM campaigns to improve website traffic and rankings; monitored campaign performance and prepared analytics reports; engaged with online communities and maintained strong brand presence; supported lead generation and customer retention strategies; worked closely with clients to deliver marketing objectives and campaign performance; used Meta Business Suite and analytics tools to track results.
Digital Marketing Executive at Helios Ventures (PVT) LTD
October 1, 2021 - October 1, 2023
Managed social media accounts across Meta and Google platforms; created and implemented EDM and email marketing campaigns using Mailchimp and Klaviyo; managed content scheduling and social media engagement; coordinated SEO/SEM campaigns to improve website traffic and rankings; monitored campaign performance and prepared analytics reports; engaged with online communities and maintained strong brand presence; supported lead generation and customer retention strategies; worked closely with clients to deliver marketing objectives and campaign performance; used Meta Business Suite and analytics tools to track performance.

Education

Master of Business Management at Deakin University
January 11, 2030 - June 28, 2026
Bachelor of Business Administration at Edith Cowan University
January 11, 2030 - June 28, 2026

Qualifications

The Fundamentals of Digital Marketing - Google
January 11, 2030 - June 28, 2026
Content Marketing - HubSpot Academy
January 11, 2030 - June 28, 2026
Inbound Marketing - HubSpot Academy
January 11, 2030 - June 28, 2026
Certificate In Digital Marketing - Asia Pacific Institute Of Digital Marketing (APIDM)
January 11, 2030 - June 28, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services